Blue Ocean Strategy MKT 421 Name Date Instructor Blue Ocean Strategy Description and Significance According to Cham Kim and Renee Mauborgne (2004)‚ the Blue Ocean strategy involves the description of how the organization should try and proceed to find some way to work in the marketplace that is not bloodied by the competition and also that is free of competitors. The strategy is against working in conditions such as Red Ocean‚ where businesses are ferociously fighting each other for some share
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How did CEMEX elect to compete in a Blue Ocean? How might the changes that they undertook be viewed from the perspective of core competencies? CEO Zambrano realized that due to the consolidation and commoditization of the construction products industry‚ traditional concrete manufacturers would struggle to survive if they did not expand into uncharted markets. Until the late 1990s‚ CEMEX had focused almost exclusively on cement. However‚ customers found little use for cement unless paired
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29 30 The case for behavioral strategy Dan Lovallo and Olivier Sibony 46 How we do it: Three executives reflect on strategic decision making WPP’s Sir Martin Sorrell Kleiner Perkins’ Randy Komisar Xerox’s Anne Mulcahy 58 When can you trust your gut? A conversation between Daniel Kahneman and Gary Klein Also in this package: 44 68 A language to discuss biases Taking the bias out of meetings 30 The case for behavioral strategy Dan Lovallo and Olivier Sibony Left
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11/18/2009 Managing Information Systems – Ch. 11 Managing Knowledge and Collaboration 1 Learning Objectives • Assess the role of knowledge management and knowledge management programs in business • Describe the types of systems used for enterprise-wide knowledge management and demonstrate how they provide value for organizations • Describe the major types of knowledge work systems and assess how they provide value for firms • Evaluate the business benefits of using intelligent techniques
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working capital management……………………………5 5) Benefit of information and knowledge management………………………………5-6 6) Use of ICT in Environmental scanning ……………………………………………………..7 6.1) Use of ICT in benchmarking………………………………………………………………8 8) Difference between conventional and learning organization…………………..9 8.1) Relationship between organizational learning and competitive advantage…..9-10 8.2) Competitive advantage strategy for competitors………………………………10 9) Bibliography………………………………………………………………………………………………
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INTRODUCTION This Report has been prepared for “Managing Communications‚ Knowledge and Information” Module. This is designed to support the Managing Communications‚ Knowledge and Information in the organization with additional background reading. According to this Report I try to give some ideas to identify personal weaknesses and improvement to rectifying that to achieve common goals. And I want to give knowledge about new system‚ innovations and new ideas to get right information to the organization
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Porter’s Five Forces Model versus A Blue Ocean Strategy Porter’s Five Forces Model‚ provided by Michael Porter‚ is an external environmental analysis tool for a specific market. This model emphasizes that in any existing industry‚ there are five competition forces: threat of new entrants‚ power of suppliers‚ power of customers‚ threat of substitute products‚ and intensity of competitive rivalry. In addition‚ these five forces can influence and determine the profitability of the enterprise. Using
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Information & Work-based knowledge To: Maersk Line of Management Alan Ho From: Communication Manager Liu Zuo Jun Subject: Managing Communications‚ Knowledge and Information Date: 28 November 2011 Summary We are continue talking about Maersk Line information and work-based knowledge. Having 2 tasks. Outcome
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title 1601‚ Managing Communications‚ Knowledge and Information This assignment covers the following assessment criteria Outcomes Criteria LO1. Understand how to assess information and knowledge needs 1.1 discuss the range of decisions to be taken 1.2 examine the information and knowledge needed to ensure effective taking 1.3 assess internal and external sources of information and understanding 1.4 justify recommendations for improvement LO2. Be able to create strategies to increase
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Contents Introduction Knowledge is increasingly regarded as central‚ both to the successful functioning of organizations and to their strategic direction. Managing Information and Knowledge in Organizations explores the nature and place of knowledge in contemporary organizations‚ paying particular attention to the management of information and data and to the crucial enabling role played by information and communication technology Effective communication requires a good understanding of the
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