Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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Blue Ocean Strategy Abby Taylor HMI 408-B1 Kendall College 10 May 2014 Executive Summary “Have you caught the wave?” For those who have not heard this quote before‚ it is associated with a strategic strategy known as Blue Ocean Strategy; Blue Ocean was coined by W. Chan Kim and Renee Mauborgne. In this strategy‚ the authors use the term “blue ocean” to get people to envision creating their own “blue oceans” which is often thought of as untouched
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BOOK REVIEW BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and make the Competition Irrelevant W. Chan Kim and Renée Mauborgne‚ 2005. BLUE OCEAN STRATEGY : How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Publishing Corporation. ISBN 1-59139-619-0. I find this book‚ Blue Ocean Strategy: How to Create Uncontested market Space and Make the Competition Irrelevant‚ is very informative. The only thing that I am not very fond of
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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REPORT ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL‚ 2012 WORDS: 3‚776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON‚ UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7
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a deeper understanding of the Blue Ocean Strategy. With the research the student will understand the Blue Ocean Strategy and manage to use it when doing a business. The Blue Ocean Strategy consists of strategy canvas‚ value curve‚ four actions framework‚ six paths‚ buyer experience cycle‚ buyer utility map and blue ocean idea index. This concept is very effective and can make a business person successful. In blue ocean‚ demand is created not to fought over. Blue Ocean is not about technology innovation
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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Blue Ocean Strategy MKT/421 August 11‚ 2014 Blue Ocean Strategy The Blue Ocean Strategy is a slang term for the uncontested market space for an unknown industry or innovation (Investopedia‚ 2014). Take the circus industry‚ for example‚ its appeal is in rapid decline as technology becomes more interesting than seeing chained animals perform. When the circus first came out‚ it was the 1700 where no one had ever seen performances of its kind. Now the traditional circus’s audiences are in
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The impact of Blue Ocean Strategy In the earlier work (See Blue Ocean Strategy: how to create uncontested market ‚ 2005) it has been argued two types of strategies: blue ocean strategy and red ocean strategy. Red ocean strategists compete to win market share in traditional mature markets and pursue either a differentiation or cost leader strategy. On the other hand‚ Blue ocean strategists‚ create new environments‚ redefine products or services or the nature of competition‚ make competition irrelevant
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BLUE OCEAN STRATEGY – ARTICLE CRITIQUE Blue Ocean is a strategy that is used to enter new and unexploited markets by creating new demand and thereby earning a high level of profits. This strategy helps a company in entering a market where there is no competition. This helps any company to assert the whole market as its own as there are no others to compete with. This is a big advantage of blue ocean strategy and enables a company to make higher level of profits as compared to it being in the red
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