1. INTRODUCTION For a number of years the main competition in the non - alcoholic sector was the battle between Coke and Pepsi for the cola market. But as the customer preferences and concerns started to change‚ the industry’s giants have begun relying on new product flavours and looking to noncarbonated beverages for growth. Globally‚ the market size of this industry has been changing. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry. Datamonitor (2005)
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MPRODUCT LIFECYCLE STUDY IN FMCG MARKET Submitted by Ankit Suri (30) Biswarup Roy (50) Chandan Raghuram (52) Lalit Baid (53) Nithin Tejraj (90) Sandeep Anand (102) Sumit Ticku (86) Guided by Prof Anil Kulkarni Table of Contents 1. 2. 3. 4. 5. Introduction: - Fast Moving Consumer Goods PEST Analysis for the FMCG Industry Policy Issues Porter’s 5 Forces Case Study:- Carbonated soft-drink category 5.1. 5.2. 5.3. 5.4. 6. Brief Overview of the Soft Drink Industry Commendable growth of soft
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http://www.euromonitor.com/Soft_Drinks_in_India Executive summary Soft Drinks Bounces Back After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy‚ soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water‚ soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade
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INDIA ’S SOFT DRINKS INDUSTRY TABLE OF CONTENTS TOC \o "1-3" \u PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY PAGEREF _Toc323046458 \h 3 INTRODUCTION PAGEREF _Toc323046459 \h 3 1. FACTOR CONDITIONS PAGEREF _Toc323046460 \h 4 1.1 OPPORTUNITIES PAGEREF _Toc323046461 \h 4 1.1.1 INDIA’S PHYSICAL RESOURCES PAGEREF _Toc323046462 \h 4 1.2 THREATS PAGEREF _Toc323046463 \h 6
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marketing pillars - segmentation‚ targeting‚ positioning and differentiation While there may be theoretically ’ideal ’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Criteria for Segmenting An ideal market segment meets
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Good Actions:- * Health Management:- * Tiffin System Best System: Whenever you go out for work it is obvious that you will feel hungry and thirsty. So keep a Handful of Sand-fried Chana in Tiffin and carry a bottle of water. It will prevent you from taking Junk Food; saves money will keep Diabetes under Control and will save money from buying Mineral Water Bottle. * Never Eat Fried Rice: Just avoid eating Jeera Rice‚ Ghee Rice‚ Tomato Rice etc. * Never take everything upon yourself: If
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PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO" Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader‚ Department of International Business DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page Department
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REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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Marketing Management Project Report September 2014 Title Page No. INDEX Executive Summary 3 History 4 Parle Agro Brands 4 Innovation at Parle Agro 6 Marketing for Frooti 7 Porters 5 force analysis 9 Frooti Aam Panna 11 Frooti Sugarfree 14 Financial Analysis 18 Sources of Information 18 Executive Summary Frooti is India’s legendary and iconic mango drink. It is the largest-selling mango flavored drink in India. It was launched in 1985 and it came in as a really contemporary and youthful
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INDIAN AGRICULTURE INDUSTRY : SOME FACTS India with arable land of 184 million hectares. India produces annually 90 million tonnes of milk (highest in the world) India produces 150 million tonnes of fruits & vegetables (second largest) India has 485 million livestock population (largest) India produces 204 million tonnes food grain (third largest) India produces 6.3 million tonnes fish (3rd largest) ‚ India has 489 million Poultry and produces 45‚200 million eggs. India had the “Green” Revolution
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