Summer Project

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PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO"
Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS)

Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader, Department of International Business

DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page

Department of International Business
School of Management, Pondicherry University Puducherry – 605014

This is to certify that Mr. Chandan Kumar (Reg. No. 11382017) a student of MBA – International Business, 2011 – 2013 batch has successfully completed his internship training at Lumbini Beverages Pvt Ltd., HAJIPUR(BIHAR). His period of training was MARCH-APRIL. He has prepared the internship report titled “A Study on Sales Promotion at PepsiCo” for the requirement of the concern and for Master of Business Administration in International Business program in the Department of International Business, School of Management, Pondicherry University,

Puducherry – 605 014.

Dr. Bushan D. Sudhakar
Reader, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014.

Dr. P. Sridharan
Head of the Department, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014

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CERTIFICATE FROM THE GUIDE
This is to certify that the Project Work entitled “ A Study on Sales Promotion at PepsiCo” is a bonafide work of Mr. Chandan Kumar carried

out in partial fulfilment for the award of degree of MBA (International Business) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma of any other University / Institution. Signature of the Guide (Name and Official address of the Guide) Place:……………………………………… Date:………………………………………

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STUDENT’S DECLARTION
I, Mr. Chandan Kumar hereby declare that the Project Work entitled “A

Study on Sales Promotion at PepsiCo” is the original work done by me and submitted to the Pondicherry university in partial fulfillment of requirements for the award of Master of Business Administration in International Business is a record of original work done by me under the supervision of Dr. Bushan D. Sudhakar, Reader, Department of International Business, School of Management.

Signature of Student Date:……………………………

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ACKNOWLEDGEMENT
It is well established fact that behind every achievement lays on unfathomable sea of gratitude to those who have extended their support without whom the project would never have come into existence. I now take the opportunity to thank Mr. N.K. Prasad, HR Manager, Lumbini Beverages Pvt Ltd., who granted me the permission to undergo training in this prestigious organization. I would extend special thanks to Mr. Anish Kumar, Sales Executive, under whose guidance and support I was able to complete this project. During the entire period of my training, I received endless held, support and cooperation from all the employees of the organization. I think my report would be incomplete if I do not convey my grateful thanks to them. I express my sincere thanks to Dr. Prahakar Raya, DEAN, School Of Management and along with him I express my humble and sincere thanks to our Department Head, Dr. P. SRIDHARAN, Department of International Business, School Of Management for their guidance and support throughout this project. With deep sense of gratitude, I acknowledge my sincere thanks to Dr. Bushan D. Sudhakar who has always been a source of inspiration to me and constantly implanted his useful guidelines, experience and provided his valuable time in the completion of this project. Although it is difficult to say that I have achieved what I wanted to present, but within the circumstances and various limiting factors, I have tried...
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