"Below the line sales promotion" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Below The Line Promotion

    • 849 Words
    • 7 Pages

    PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION  Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival

    Premium Marketing Advertising Public relations

    • 849 Words
    • 7 Pages
    Satisfactory Essays
  • Powerful Essays

    Below the Line Tools

    • 3159 Words
    • 13 Pages

    0 Definition of Below the Line Tools The terms ’below-the-linepromotion or communication refers to forms of non-media communication‚ even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies‚ not only those involved in products‚ but also for industrial goods. http://www.coolavenues.com/mba-journal/marketing/below-line-promotion For my understanding‚ below the line tools means that the promotion is not using the

    Premium Marketing Sales

    • 3159 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 3389 Words
    • 14 Pages

    Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising‚ personal selling‚ and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples include: • contests • point of purchase displays • rebate (marketing) • free travel‚ such as free flights A good definition

    Premium Marketing Sales promotion

    • 3389 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    Sales Promotion

    • 3409 Words
    • 11 Pages

    Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion

    Premium KFC Sales promotion Fried chicken

    • 3409 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Sales Promotion

    • 5692 Words
    • 23 Pages

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before

    Premium Retailing Marketing

    • 5692 Words
    • 23 Pages
    Better Essays
  • Powerful Essays

    Sales Promotion

    • 643 Words
    • 3 Pages

    Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments

    Premium Marketing

    • 643 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 29388 Words
    • 118 Pages

    Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price

    Premium Brand Branding Brand management

    • 29388 Words
    • 118 Pages
    Good Essays
  • Good Essays

    Sales Promotion

    • 769 Words
    • 4 Pages

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make

    Premium Marketing Sales promotion

    • 769 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Sales Promotion

    • 13361 Words
    • 54 Pages

    A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels

    Premium Brand Sales promotion Marketing

    • 13361 Words
    • 54 Pages
    Powerful Essays
  • Good Essays

    Sales Promotion

    • 861 Words
    • 4 Pages

    Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments

    Premium Marketing Automobile Sales promotion

    • 861 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50