target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are different forms of segmentations available like the democratic‚ geographic
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders
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Thesis: Sharon Olds in‚ On the Subway‚ organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African American boy‚ which displays the narrator’s realization of the bond they share because of their similar fear of each other. In the first several lines‚ Olds presents the setting of the subway car‚ and the separation between its passengers. A notable simile illustrates the obvious differences between the white narrator and the boy‚ “His feet are huge‚ in
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ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend‚ Dr.Peter Buck‚ who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport‚ Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964‚ they had only 16 stores. They realized that they would not be able
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regarded as one of the world’s leading railways. We often hear foreigners say that the Hong Kong railway is the world’s premier. What is the visitors think about Hong Kong’s subway? Hence‚ we are doing this survey to find out the answer. In this report‚ we aim to survey interviewees’ views about Hong Kong’s subway and the subway in other countries. We also investigated of different ages visitors. Suggestions for improvement were also collected from respondents. This report is based on the results
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The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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“On the Subway” “On the Subway” is a poem by Sharon Olds that unfolds “to convey a sense of fear‚ ambiguity‚ inequality‚ and inner city tension. The situation is set by the title‚ and this makes all that follows clear as far as its meaning is concerned.”(para. 1). Ms. Olds tells the story through the narrator who while riding the train observes that she is alone with a young black boy. “While nothing really happens beyond the two observing each other‚ the poem still manages to shed light to inequality
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food chain‚ a subsidiary of Yum! Brands Inc.‚ the world’s largest restaurant company. It was founded in Wichita‚ Kansas‚ USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters‚ soups‚ salads‚ sandwiches‚ Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness‚ Hospitality‚ Accuracy‚ Maintenance‚ Product quality and Speed (CHAMPS)
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The poem "On the Subway" by Sharon Olds plays off its title to convey a sense of uncertainty‚ dread‚ fear‚ and urban tension. The poem itself details the feelings experienced by the speaker as she sits on the subway‚ though the subway itself is not mentioned in the poem itself. The situation is set by the title‚ and this makes all that follows clear as far as its meaning is concerned. The poet creates a dramatic situation through the eyes of one participant‚ and while nothing really happens beyond
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