The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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BCG MATRIX CASE STUDY OF NESTLE BCG Matrix(Boston consulting Group ) • In the late 1960s the Boston Consulting Group‚ a leading management consulting company‚ designed a four-cell matrix known as BCG Growth/Share Matrix. This tool was developed to aid companies in the measurement of all their company businesses according to relative market share and market growth. Conti… • The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic
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BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
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The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor‚ hence the name "growth-share". The growth-share matrix thus maps the business unit positions within these two important determinants of profitability
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IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
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Nutrition‚ Health & Wellness - New Product Development at Nestle Introduction Nestlé is the world’s leading food company. In recent years it has focused on becoming a nutrition‚ health and wellness company. This is the idea of supporting people to lead healthier lives. Nestlé is home to a wide range of brands including Maggi. This is a brand that is aimed at chefs and the catering trade. This is called the ’foodservice’ sector. Market research Nestlé found that sales of the Maggi brand had decreased
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The following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics |
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BCG MATRIX FOR NESTLÉ BANGLADESH LIMITED SBUs INTRODUCTION Strategic business unit (SBUs) a single business or collection of related business that can be planned separately from the rest os company‚ with its own set of competitors and a manager who is responsible for strategic planning and profit performance. Question Marks- Build Strategy‚ Stars-Hold Strategy‚ Cash Cows-Harvest Strategy‚ Dogs-Divest Strategy. In the commercial arena‚ the choice of an effective strategy is perhaps the most important
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Raaid Ahmad Case #3 Pfizer I. Executive Overview: Professor Reiter IT Management Pfizer‚ the world’s fourth largest company has a multitude of Information Technology needs. Pfizer is different from most other large organizations in that the company does not have a CIO (Chief Information Officer). Instead‚ Pfizer has an Information Technology Leadership Team (ITLT) that serves as the virtual CIO of the organization (Exhibit 1). This report analyzes the decision to maintain an ITLT in the face
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6.0 References 1.0 Introduction Pfizer is a multi-national pharmaceutical corporation that develops and produces medications for various types of medical conditions. Founded in 1849 by a pair of cousins‚ Charles Pfizer and Charles Erhart‚ Pfizer Corporation started of as a fine chemicals manufacturer. It then discovered an antibiotic about a year after it’s founding and have worked towards becoming a research-based pharmaceutical company. Today‚ Pfizer Corporation has become one of the leading
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