1.0 INTRODUCTION AND METHODOLOGY 1. Background Bata Shoe Company (Bangladesh) Limited is a leading footwear manufacturing and merchandising company with a powerful combination of skills and resources that provides a platform for delivering strong growth in today’s rapidly changing footwear industry. As a subsidiary of Bata Shoe Organization (BSO)‚ the principal activities of the company are manufacturing and marketing of footwear and hosiery products. It conducts the operational activities in
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MANAGEMENT OF FINANCIAL SERVICES (MB 924) Max. Marks: 100 External Assessement : 60 Internal Assessment : 40 Unit - I Financial Services - Meaning‚ types and their importance. Securities Trading - Online Vs Offline Trading‚ Demat and Remat. Depository - Introduction‚ Concept‚ depository participants‚ functioning of depository systems‚ process of switching over to depository systems‚ benefits‚ depository systems in India‚ SEBI regulation. Unit - II Mutual funds and AMCs - concept‚ origin
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students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai. In this report we talked about the target market‚ the value of the product‚ the meaning of logo‚ related thing with logo‚ pricing strategy‚ how I will offer the product‚ future plan with forecasting and all other needed materials. The brand or the product we have
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Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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Title: Brand Management Maximum Marks: 80 Question No. 1 is compulsory and is for 16 Marks. Please attempt any 4 questions from question number 2 to 9. 1. Case Study : (Compulsory) BURNOL Burnol has been around for six decades as a yellow burns-relief ointment. It has almost become a generic brand. Its yellow colour reminds one of turmeric‚ the traditional burns-relief remedy. The brand has been
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assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties in some countries despite a resounding success in France in 2014? Table of content: I. Introduction 4 II. Presentation 4 III. PESTEL 5 a) Political 5 b) Economic 5 c) Social 6 d) Technology 6 e) Environmental 7 f) Legal 7
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SUBJECT - PUBLIC RELATIONS MANAGEMENT CLASS - S.Y. BMS DIVISION - A SEMESTER - IV PROF. INCHARGE - NIKISHA KUKREJA COLLEGE - R.D. NATIONAL COLLEGE YEAR - 2013 - 2014 BRAND AMBASSADOR Nirali koradia is an animal lover through. In addition to being a long-time claws and paws supporter‚ she founded Bonaparte’s Retreat‚ Tennessee-based dog rescue organization where people in need and animals in need help prepare each
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automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment. Do appropriate branding for each of the brands in order to benefit the most of a company. Set up a value proposition as a branded organization and set up great recall and credibility of your brands) Your company is a top automobile company established in the entry level C segment of automobiles . Introduce two brands in the A and entry B level and two brands in the upper C and D level segment
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famous? Is he confident‚ popular‚ and joyful all of the time—the epitome of mainstream success? Or‚ on the other hand‚ is he stressed‚ having second thoughts about his life choices‚ and unsure about the meaning of his life? I am willing to be that it is the second one. Mainstream marketing and media have effectively brainwashed our society into accepting a false‚ even potentially dangerous definition of success. Marketers want us to believe that having lots of money‚ living in a big house‚ and owning
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