My analysis shows…. Identify what is/are the core issue(s). State these issues clearly. - Ways of expanding retail operations in China - Whether Baleno should continue to expand its operations in China through franchising 1) Analyze the general external issues affecting the firm (focus on trends in the 6 segments – objective: predict the segments that you expect to have the most significant influence on the firm over the next several years (3-5yrs) and to explain your reasoning for your
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vision of large potential market in China‚ Baleno took this valuable opportunity and started allocation of resources to explore the China market and expanded its retailer operation in China from 1992. With the adoption of appropriate strategies and a well-established retail mix‚ Baleno penetrated into the market quickly and built up its own competitive advantages. Therefore‚ it is worth to have an in-depth look into the key of success in case of Baleno. In this article‚ we aim to give you a good
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E-mail: msichen@inet.polyu. edu.hk. The authors would like to thank the senior management of Baleno for their inputs/ comments in the preparation of this case and the staff of the Asian Center for Brand Management‚ Hong Kong Polytechnic University for their clerical support. Baleno: Expanding Retail Operations in China INTRODUCTION It was a hot and humid Friday afternoon. Samuel Chan‚ Marketing Director of Baleno‚ was preparing for a meeting with the staff of the Franchising Department. They were to
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Channel Management Baleno Case Study Group3 Group Member: 1. Introduction 1.1 The history of Baleno Baleno’s story can be traced back to 1981‚ established by young fashion experts. “BALENO” was registered in Hong Kong in 1996 and established Baleno Holdings Limited as the holding company. With successful rebranding tactics and marketing strategies‚ Baleno expanded its network rapidly across Asia. Baleno understands that no single brand can serve all customers. So Baleno wisely makes use
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Marites Vitug (1993) narrates in her book‚ entitled The Politics of Logging: Power from the Forest‚ the possible environmental conditions that we can have if the current abusive practices which are being done to our environment and in particular to our forest continue. Moreover‚ Vitug (1993) also stated how the cases of deforestation in the Philippines started. She highlighted the rate of the environmental destruction that happened during the Marcos regime. After that‚ the actions made by the Aquino
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1. The Environment of Business 1.1. System A system is one‚ which has interrelated parts and functions as a whole. The human body‚ galaxial and economic systems are some common examples. Similarly‚ there are several departments in a business organization‚ which are all interrelated and the organization functions as one system. Like other business organizations‚ Pak Suzuki functions as one system and there are several departments working in the organization 1.2. Company Profile Pak Suzuki
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Emerging Markets Case Studies Collection Emerald Case Study: Giordano: positioning for international expansion Jochen Wirtz Article information: To cite this document: Jochen Wirtz‚ "Giordano: positioning for international expansion"‚ Emerald Emerging Markets Case Studies‚ 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111110500 Downloaded on: 26-03-2012 To copy this document: permissions@emeraldinsight.com Access to this document was granted through an Emerald subscription
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1. KEY FACTS Industry: Retail Founded: Hong Kong‚ 1981. Founder: Jimmy Lai Headquarters:Hongkong Chairman & CEO: Peter Lau Products: Apparel Revenue: HK$ 4.95 billion (2007) [ Net income HK$ 2.36 billion (2007) Employees~ 11‚000 (2007) Subsidiaries Giordano Concepts Giordano Junior Giordano Ladies Website: http://www.giordano.com.hk 2. 3. 1. Viewpoint 2. Competition is always at the side of all business. While 3. maintaining our edge in the market we do not forget the 4. value our customers
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share. Few examples that can be noted in this regard are: * Omni – Interiors and Exteriors‚ Omni Cargo & CNG omni * Versa – Slashed prices by decreasing engine power * Esteem – Changed the exteriors to boost sales * Baleno – Slashed prices * WagonR – Modifications in engine and sporty look * Zen – Modified 4 times‚ including special editions. Now Product has been revitalised and sold as Zen Estillo * Swift – Latest change in exteriors and interiors
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5.0 SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200‚000 shoppers per week‚ Topman gets twice deliveries per day and 7‚000 looks per season. In the year 2006‚ Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s
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