Giordano- Positioning
Emerging Markets Case Studies Collection
Emerald Case Study: Giordano: positioning for international expansion Jochen Wirtz
Article information:
To cite this document: Jochen Wirtz, "Giordano: positioning for international expansion", Emerald Emerging Markets Case Studies, 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111110500 Downloaded on: 26-03-2012 To copy this document: permissions@emeraldinsight.com
Access to this document was granted through an Emerald subscription provided by ESIC BUSINESS & MARKETING SCHOOL For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
*Related content and download information correct at time of download.
Giordano: positioning for international expansion
Jochen Wirtz
Jochen Wirtz is an Associate Professor of Marketing at NUS Business School, National University of Singapore, Singapore.
As it looks to the future, a successful Asian retailer of casual apparel must decide whether to maintain its existing positioning strategy. Management wonders what factors will be critical to success and whether the firm’s
Emerald Case Study: Giordano: positioning for international expansion Jochen Wirtz
Article information:
To cite this document: Jochen Wirtz, "Giordano: positioning for international expansion", Emerald Emerging Markets Case Studies, 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111110500 Downloaded on: 26-03-2012 To copy this document: permissions@emeraldinsight.com
Access to this document was granted through an Emerald subscription provided by ESIC BUSINESS & MARKETING SCHOOL For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
*Related content and download information correct at time of download.
Giordano: positioning for international expansion
Jochen Wirtz
Jochen Wirtz is an Associate Professor of Marketing at NUS Business School, National University of Singapore, Singapore.
As it looks to the future, a successful Asian retailer of casual apparel must decide whether to maintain its existing positioning strategy. Management wonders what factors will be critical to success and whether the firm’s