marketing as an economic activity has thereby gained importance in the economic world. So important it is that it touches the lives of all people all over the world. Consumer satisfaction is a central concept in modern marketing thought and practice. Referred to many as the "marketing revolution" of the 1970s‚ a sudden shift toward customer-oriented marketing became the newest "trend" in business—and it has held its ground since: Business starts with the customer. Customer satisfaction matters. It matters
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pre-owned sales representative and he defined his job as selling used vehicles while achieving and maintaining appropriate levels of gross profit‚ volume‚ and customer satisfaction. As a veteran in the auto industry for twenty-three years‚ he holds a lot of negotiation experience. Edward feels that although official training is always provided‚ he has mostly learned from experience. (personal communication‚ October 26‚ 2011) Perspective Description of Negotiation Process When asked to describe the
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Moment of Truth Aldo is the object that we chose to observe and study their customer service quality. Aldo is a private corporation that owns and operates a worldwide chain of shoe and accessory stores. Based on our observations‚ we felt dissatisfied through its customer service for the following reasons: 1. POOR GREETING. The staffs are not greeted the customers immediately. Although they are busy with others‚ they still can give a smile and quick greeting‚ and tell them they will be attended
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What are all the HR Policies and Procedures to be formulated in a company? * CONDITIONS OF SERVICE 1.1 Contract of Employment………………………………………….. 1.2 Working hours……………………………………………………. 1.3 Duty Station………………………………………………………. 1.4 Confidentiality……………………………………………………. * RECRUITMENT AND SELECTION POLICY 2.1 Introduction………………………………………………………. 2.2 Objectives………………………………………………………… 2.3 Recruitment Authorisation Procedure……………………………. 2.4 Newly Created or Restructured Positions 2.5 Employment
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CLEANLINESS 3. REAL WELCOME & THANK YOU 4. HOSPITALITY GESTURES 5. CUSTOMER COMPLAINTS & RECOVERY 6. SECURITY 7. GOOD COMMUNICATION & FOLLOW-UP 8. BIRTHDAY PARTIES 9. LOCAL STORE MARKETING (LSM) 10. PRODUCT AWARENESS AND COMPANY INFORMATION 1 11 28 32 37 42 50 56 58 64 1. INTRODUCTION 3. The One-Day Course The final stage of your development will involve your attendance on the Customer Care Course. Attending the one-day Customer Care Course will give you an opportunity to further improve and
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The world changed to a great extent during the period of time from the 1750’s to the 1900’s. These changes were due to the Scientific Revolution‚ Industrial Revolution and the movement of peoples. During this time frame changes occurred not only in the way people viewed the world but also how they travelled‚ their working and living conditions‚ it allowed them to make new discoveries and opened up many new doors. The Scientific Revolution led to fundamental changes to scientific ideas in mathematics
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USEFULNESS OF TRADITIONAL AND NEW PERFORMANCE MEASURES: SOME EVIDENCE FROM NIGERIAN COMPANIES BY DR. (MRS.) S. L. ADEYEMI DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF ILORIN ABSTRACT This paper reports the findings of a survey on the usefulness of selected traditional and new performance measures used in some Nigeria companies that have adopted a flexible manufacturing strategy. The results indicate that majority of these companies considered the new performance measures useful
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Analyses of New Media Marketing of Agoda Company Pte Ltd New media is a mass communication using technologies like the Internet‚ which is interactive (Festoon Media‚ 2010). Agoda company Pte Ltd is using various new media such as Homepage‚ Facebook‚ Twitter‚ Instagram‚ Google+‚ Mobile Apps (Android‚ IOS‚ Windows)‚ Pinterest‚ Linkedin‚ CrunchBase and Dibbble. This paper would also discuss on Facebook and mobile apps that Agoda uses to promote their services. ANALYSIS New Media A- Facebook Agoda is
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BLT1 CREATING CUSTOMER VALUE Most of the companies nowadays utilise customer-centric approach as to ensure the quality service brought to the customer (Bolton 2004). Moreover‚ recruiting new customers cost always more than maintaining loyal customers that ultimately aims for profit for the organization (How not to let business slip away: Don’t upset old customers when tempting new ones‚ 2010). As a result‚ a lot of attentions have been drawn from the customers by the organizations via different
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What is Customer Churn? Customer churn refers to when a customer (player‚ subscriber‚ user‚ etc.) ceases his or her relationship with a company. Online businesses typically treat a customer as churned once a particular amount of time has elapsed since the customer’s last interaction with the site or service. The full cost of customer churn includes both lost revenue and the marketing costs involved with replacing those customers with new ones. Reducing customer churn is a key business goal of every
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