about their culture as those Yankees feel about their USA. What do we call the sense of cultural superiority? Sociology has a term called ethnocentrism‚ which is defined as “the tendency to look at the world primarily from the perspective of one ’s own culture” (about sociology). Many claim that ethnocentrism occurs in every society. The opposite of ethnocentrism is multiculturalism‚ which is the belief that all cultures are basically equal. Ethnocentricity is essentially a double-edged sword‚ and
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Theme: Identity; Avatar the Movie Identity‚ what makes you different from everyone‚ what makes you special and irreplaceable. Avatar‚ the high grossing film of 2009‚ produced by James Cameron‚ portrayed the theme; identity exceptionally‚ demonstrating how outsiders force their way into your culture‚ identity‚ and religion. Jake‚ the protagonist of this film displayed the identity of a Na’vi simply by being one of them and learning their culture instead of destroying it and teaching them their
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Avatar and Capitalism: The Conflict of ‘By Any Means Necessary’ Civilization was born from the human need to evolve from savages. Throughout history humans have deemed our great civilizations as what separated us from savages‚ but as Mark Twain’s once said‚ “The only very marked difference between the average civilized man‚ and the average savage is that one is gilded and the other is painted” (Vowell‚ 2005). A relation can be drawn between Twain’s remarks and Director James Cameron’s film Avatar
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The film Avatar directed by James Cameron conveys his main themes to the audience using several different techniques throughout the movie. These themes are all different but powerful and are explored in Avatar and are all relevant to today’s society. The primary themes of the film are: environmental protection‚ racism and the journey of self-discovery of Jake. These themes are explored throughout the film and are shown by though the use of various film techniques‚ symbolism‚ plot‚ camera techniques
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Ethnocentrism in Anthropological perspective - Avatar Using highly advanced technology to replicate and to creating false bodies which humans use to walk amongst the natives known as the Na’vi living in the planet Pandora hence the name ‘Avatar’. The story focuses on an ex U.S. soldier name Jake Sully who is wheel-chair bound‚ was called upon as a last resort to replace his late brother whom had trained for 3 years in a project which was invested with so much money that the researchers could not
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sooner or later‚ though‚ you always have to wake up‚” (Cameron‚ 2009). When comparing James Cameron’s Avatar with Walt Disney’s Pocahontas‚ you may find several similarities in the movies; but don’t be fooled‚ because it is the differences of these two movies that sets them so widely apart‚ rather than the similarities that supposedly bring them together. Many people seem to have the opinion that Avatar is just a futuristic‚ visually stunning version of Walt Disney’s Pocahontas but in reality‚ they are
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The Evolution of Ethnocentrism ROSS A. HAMMOND Department of Political Science University of Michigan‚ Ann Arbor ROBERT AXELROD Gerald R. Ford School of Public Policy University of Michigan‚ Ann Arbor Ethnocentrism is a nearly universal syndrome of attitudes and behaviors‚ typically including in-group favoritism. Empirical evidence suggests that a predisposition to favor in-groups can be easily triggered by even arbitrary group distinctions and that preferential cooperation within groups
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Avatar is now the greatest money earning film in history so it’s obviously popular with audiences. The key reason for this popularity is because the director has strategically chosen what to use in their target audience in terms of age‚ social class and gender. For age‚ Avatar attracts a wide range age probably between 18 – 34 males where they are more looking forward to the action when the Na’vi tried to defend their home tree against the humans. Technology might also play a role into hooking the
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Avatar James Cameron‚ the director of Titanic‚ is innovative and intelligent. Cameron is a man that knows exactly what variables are necessary in creating a movie. About 12 years after the release of Titanic‚ Cameron creates yet another smashing‚ breath-taking‚ mind-boggling film. One that initially raised suspicion but later proved to be an extraordinary film. The name of that film is Avatar. Avatar is a sensational piece of work. It has a clean cut message about earth preservation and anti-war
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James Cameron’s AVATAR is an epic science fiction action drama movie. This film‚ even though it is a fantasy‚ contains so many scenarios that can apply to modern or past societies. The story revolves around Jake Scully in his journey as an anthropologist/ body guard in the world of Pandora‚ and how he experiences first hand a lot of the anthropology themes and terms we have discussed in class. The story starts off in 2154 when humans have depleted the Earth from its natural resources. A company called
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