Audi is currently pursuing its Strategy 2025 which aims to grasp the transforming megatrends of the automotive industry: digitalisation‚ sustainability and urbanisation. These three objectives surge due to the industry environment. As the main car manufacturers converge in terms of targeted and supplied market segments‚ their differentiation lies in exploration and exploitation of new technologies and urban development. By such‚ manufacturers need to get involved in digitisation in order to create
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AUDI pacific – CA New Owner Acquisition Program Current owners of a BMW‚ Lexus‚ or Mercedes-Benz may qualify for the following New Owner offers: Model | Incentive | 2013 A4 & S4 Sedan | $1‚000* | 2013 allroad | $1‚000* | 2013 A5 & S5 Coupe | $1‚000* | 2013 A5 & S5 Cabriolet | $1‚000* | 2013 A6 (excluding S6) | $1‚500* | 2013 A8 (excluding S8 and W12) | $3‚000* | For an owner or a member of an owner’s household where a MY2001 or newer BMW‚ Lexus‚ or Mercedes-Benz
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MARKET POTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG 4 B. SELECT SBU AND MARKET FOR THIS SBU 4 C.
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Investor Relations Corporate strategy Vision: “Audi – the premium brand” In adopting its Strategy 2020‚ the Audi Group has focused its core brand Audi on the challenges of the future. The strategy took on firmer contours during 2011 as the full potential of the mission “We delight customers worldwide” was explored in greater depth. It now gives more weight to new issues that have emerged as a result of heightened environmental awareness‚ growing uncertainty about the future availability of fossil
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BMW 320i vs Audi A4 Safety: The BMW 3-Series is safer; it’s been rated five stars overall by the National Highway Traffic Safety Administration (NHTSA) and the A4 has been rated “poor” in frontal collisions while the 3 series was rated “Marginal”. Luxury: They both are equivalent in this category. Speed/Power: Both cars are powerful but the BMW is more powerful. Price: You can save $1‚850 by choosing a BMW 320i rather than an Audi A4. Of course‚ the 320i is not as powerful‚ which means you might
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of the analysis. 5 4.4 AUDI S4 Sedan (2012) 5 4.4.1 Data Inputs (Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI S4 HOQ 7 Figure 4 - BMW
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1. EXECUTIVE SUMMARY Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign‚ Audi will focus on affecting the target audience‚ driving quality user generated content‚ leveraging social media platforms and having a high impact launch that will generate buzz around “Audi Envy” The creative and media strategy is designed to position A6
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Elderly Demographics Dana Laymance Due to the many advances in medicine and education over the last century‚ longevity has increased tremendously therefore increasing the aged community. Eight percent of the population of the world are over the age of 65. A large percent of this demographic group are choosing to live out their
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Demographics From Wikipedia‚ the free encyclopedia It has been suggested that this article or section be merged with Demography . (Discuss) Proposed since July 2012. Racial demographic map of Houston‚ Texas‚ from the 2000 US census Demographics are statistical characteristics[vague] of a population. These types of data are used widely in public opinion polling and marketing. Commonly examined demographics include gender‚ age‚ ethnicity‚ knowledge of languages‚ disabilities‚ mobility‚ home
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1) Using information from the web like www.pbs.gov.pk/‚ specifically answer the following questions: a) What is the demographic makeup of the population of Pakistan? b) What is the age dispersion in Pakistan? and c) What industries do you see benefiting/losing within Pakistan because of these population figures. a) Demographic Details (Data source: http://www.indexmundi.com/pakistan/demographics_profile.html) Gender Precentage Population Male 51.4% 97‚809‚640 Female 48.6% 92‚481‚488 Total
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