Atlantic Computer Case Introduction: Jason Jowers‚ who had recently been hired by the computer manufacturer‚ Atlantic Computer‚ needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software‚ the PESA. After an initial marketing meeting with a few key players‚ Jowers had input from the head of the server division (Matzer)‚ the director of the division’s R&D team (Jones)‚ and the director of new product
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1 The pricing strategy for Atlantic computer bundle‚which is Tronn server with PESA tool‚ need to be decided.there are four options available: 1.stick with company tradition by charging only for hardware and give the PESA software for free using a status-quo pricing. 2.charge a price equal to what the customer would pay for four Ontario Zink servers usingcompetition-based pricing. 3.Charge a price using cost-plus pricing. 4.charge a price based on value-in- use pricing. Status-quo-pricing:2
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1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle? Atlantic Computers ahs been a major competitor in the server market for nearly 30 years. The products are considered top of the line‚ having high quality and reliability. Their brand equity is an important factor to the success of the bundle. Success of the new product launch is in the hands of the server and PESA being sold as a bundle. It is the perception of the consumer‚ however‚ that software tools are usually
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My Household Budget ITEM MONTHLY BUDGET JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Item Total Housing $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $1‚000.00 $12‚000.00 Utilities $250.00 $136.00 $146.00 $150.00 $142.00 $155.00 $270.00 $290.00 $267.00 $260.00 $210.00 $200.00 $200.00 $2‚426.00 Car Payment $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $3‚600.00 Insurance
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Case Notes – Atlanta Home Loan Al Fiorini‚ the founder of Atlanta Home Loan‚ was caught in an unfortunate situation when he lost control of his start-up company‚ and also was faced with an unfavourable credit rating which forced him to sell his home. I feel that this situation may have been avoided if Al had developed and enforced “tighter results controls”. In order to produce tighter results controls‚ Al had to consider the following: 1. Definition of desired area: This section is concerned
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Atlantic Computers As Jason Jowers‚ product manager at Atlantic Computers‚ I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry‚ there are two main market segments and until now our company has only focused on one. The largest market segment is devoted to the high performance servers that traditionally are meant to run complex application such as scientific
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there for me always and for providing moral support. Terminology Iterative method: The term ``iterative method’’ refers to a wide range of techniques that use successive approximations to obtain more accurate solutions to a linear system at each step. Rate of convergence: In numerical analysis‚ the speed at which a convergent sequence approaches its limit is called the rate of convergence. Although strictly speaking‚ a limit does not give information about
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How to Use a Data Spreadsheet: Excel One does not necessarily have special statistical software to perform statistical analyses. Microsoft Office Excel can be used to run statistical procedures. Although in some respects Excel is not as preferable for data analyses as IBM SPSS‚ it is very userfriendly with simpler statistical procedures. This appendix describes how to use Excel to execute basic statistical calculations. Data from the 2004 version of the General Social Survey (GSS) is used for
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Case 19 – Georgia Atlantic Company (Dividend Policy) Critique the 6 alternative dividend policies proposed by Abe Markowitz. Discuss the implications of each for Georgia Atlantic Company. Make your recommendation on which is the best for the shareholders and state the reasons why. Solution No Cash Dividends‚ No Stock Dividend or Split This strategy will be the worst possible choice for Georgia Atlantic. This is due to the fact that the company’s recent Market-to-Book value is well below
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didn’t know what a spreadsheet was‚ etc. So I started at: http://en.wikipedia.org/wiki/Spreadsheet. I read that and got a good base of spreadsheets and the history. First of all‚ Microsoft Excel is the industry standard in spreadsheets (history on spreadsheets can be accessed at the above website address). With Excel‚ you can create a shared workbook and place it on a network location where several people can edit‚ change‚ and work on the contents of a workbook‚ I discovered. Therefore‚ if the people
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