ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
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2012 ANNUAL REPORT CONTENTS 1 2 GROUP PROFILE – BUSINESSES – LITIGATION – RISK FACTORS 1. 2. 3. 4. GROUP PROFILE BUSINESSES LITIGATION RISK FACTORS 2 4 16 45 51 4 FINANCIAL REPORT – CONSOLIDATED FINANCIAL STATEMENTS – STATUTORY AUDITORS’ REPORT ON THE CONSOLIDATED FINANCIAL STATEMENTS – STATUTORY AUDITORS’ REPORT ON THE FINANCIAL STATEMENTS – STATUTORY FINANCIAL STATEMENTS SELECTED KEY CONSOLIDATED FINANCIAL DATA 168 170 171 SOCIETAL‚ SOCIAL AND ENVIRONMENTAL INFORMATION
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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