4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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Clean Edge Article response 1. What changes are occurring in the non-disposable razor category? The non-disposable razor category has experienced tremendous growth in recent years‚ boasting a steady 5% growth per year from 2007 to 2010. This growth can be attributed to introduction of new innovative products; 22 between 2008 and 2009. There is increased competition for shelf space‚ which was forcing distribution to shift outside traditional food and drug stores. In 2000‚ food stores
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less of a stigma attached with being very well groomed. This would indicate a potential growth in the super premium market segment. Paramount has not been in the super premium segment but is now considering to market to this segment with their Clean Edge product. The competition in this area would more than likely include Prince but they appear to be potentially week in this area as their main product is on the downside of it’s life cycle. Their newer product does not have a description in this article
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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book‚ Freedom of Speech: Mightier Than the Sword‚ author David Shipler argues that conversing about controversial topics can bring a better understanding of the issue. In the final section of the book‚ Plays‚ Shipler discusses one of the most controversial topics of the past seventy years: the Israel-Palestine conflict. While touching on the history of the conflict‚ Shipler discusses the censoring Israel-Palestine plays. Despite Shipler denouncing the censorship of the plays‚ he uses the same argument
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Cutting Edge-Landscaping Budget Proposal for 2013 BUSN-278 [Term] Professor Mike Rodriguez DeVry University Table of Contents Section Title Subsection Title Page Number 1.0 Executive Summary 2.0 Sales Forecast 2.1 Sales Forecast 2.2 Methods and Assumptions 3.0 Capital Expenditure Budget 4.0 Investment Analysis 4.1 Cash Flows 4.2 NPV Analysis 4.3 Rate of Return Calculations 4.4 Payback
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The diction‚ tone‚ and structure of Sylvia Plath’s poem “Edge” create disturbingly calm imagery and symbolism that illustrate the peace and perfectness found in the finality of death. The poem opens with diction emphasizing the unsettling imagery that carries throughout the poem. The detached third-party speaker looks on a “dead body” with “bare feet” “perfected” and wearing the “smile of accomplishment” under a white “toga.” This raw‚ pure and positive diction in the presence of suicide creates
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10 Great Companies That Lost Their Edge By RICK NEWMAN August 19‚ 2010 RSS Feed Print * * ------------------------------------------------- Comment (16) * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * inShare7 Related Articles * Law Schools With the Highest Median LSAT * Start a Business in Business School * Make Money in Social Enterprise With
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Connie‚ the heroine of the book Woman on the Edge of Time by Marge Piercy‚ is put in a mental institution‚ once for abusing her child‚ and again for attacking a pimp‚ trying to save her niece. She appears completely sane though‚ until she starts seeing visions of people living in the future who claim to have contacted her because she is "receptive" to them. The question is‚ is Connie sane and her trip to the future is reality‚ or is she insane and just hallucinating? Although the book offers no
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