to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs Secret needs The SUV‚ "Mahindra Scorpio" comes under Real needs. Real need is a need where a customer wants a 4 wheeler
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this internship report is to achieve theoretical knowledge about business administration and practical knowledge. I got the opportunity to do my internship program from Grameenphone Ltd therefore I have decided to do an internship report on “Product and service marketing strategy of cellphone industry: Study on Grameenphone." Internship program is basically a three month duration program where I worked under the Internet and broadband commercial division. OBJECTIVES OF THE INTERNSHIP PROGRAM
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the term market planning and its role in marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)?
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“Risk Management in Banks: The AHP way” By: Diksha Arora PG Candidate‚ Class of PGDM-2010 BIMTECH‚ India Abstract Risk is inherent in every walk of life. Banks are‚ by definition‚ in the business of taking and managing risk. The paper deals with the study of Risks associated with commercial banks like risk revolving on capital‚ credit risk‚ market risk‚ liquidity risk‚ earnings risk‚ business strategy risk‚ environmental risk‚ operational risk‚ group risk‚ internal control risk‚ organizational
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Do Not Take The Risk For most people in America‚ the idea of war is far off‚ something experienced from a far. However‚ in many other countries across the world‚ war is an everyday life. Thousands of children from places like the Central African Republic‚ Chad‚ Somalia‚ Uganda‚ Myanmar‚ Sudan‚ Iraq‚ Colombia and Sri Lanka‚ fight in armies and battle every day. For them‚ killing is all they know. People have witnessed parents‚ siblings‚ and friends be gunned down by young‚ violent adolescents who
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Abstract Higher Education in India – Issues and Challenges Higher Education in India is improving gradually after Independence. It is in the second place in the world after United States. Some institutions of India‚ such as the Indian Institutes of Technology (IITs)‚ Indian Institutes of Management (IIMs)‚ National Institute of Technology (NITs) and Jawaharlal Nehru University have been globally acclaimed for their standard of education. University Grants Commission (UGC) and the All India Council
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http://www.iea.org/papers/2004/high_oil_prices.pdf http://www.teamone.com.hk/pdf/previous_work/Impact_of_%20Higher_Oil_%20Price_on_Asia.pdf http://jamesesz.wordpress.com/2008/09/27/impact-of-high-oil-prices-on-the-malaysian-economy/ IMPACT OF HIGH OIL PRICES ON THE MALAYSIAN ECONOMY Posted by jamesesz on September 27‚ 2008 · 2 Comments [pic] I. Abstract The year 2008 has brought to Asia not only the Beijing Olympics games but also a hosts of economic calamities ranging from the spillover
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"Importance of higher education in the development of my personal life career " In modern society‚ education becomes a marketable commodity in the market of educational services. It is becoming more important role in the choice of a young man of values scale because it determines the careers and salaries but this is not the main thing that encourages us to achieve it. People talking that after graduating high school‚ you enter the real world. It is a time to mature‚ grow up‚ and
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of the areas that need the most attention‚ they are even thinking of closing schools. It is ordinary that with a higher level of education comes a higher paying job. However‚ those teachers don’t even want to think about taking up a job in the dirtiest‚ most under educated and dangerous regions of this country where they are needed the most. What they need is an incentive‚ for higher educated teachers to take up teaching in those impoverished areas. So instead of making cuts to their funds‚ pay should
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Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University‚ Stanislaus Alfred Petrosky California State University‚ Stanislaus Edward Hernandez California State University‚ Stanislaus Robert Page‚ Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings‚ that is‚ a product plug generated via the fusion of advertising and entertainment. While product placement
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