India in 1929 and its very first advertisement featured Leela Chitnis as the brand ambassador. Lux popularly tagged itself as “The beauty Soap of Filmstars”. It has heavily advertised in India using Bollywood actresses as its brand ambassadors from Asha Parekh‚ Mala Singh‚ Hema Malini‚ Rekha to Kareena Kapoor‚ Aishwarya Rai‚ Priyanka Chopra and Katrina Kaif in the latest ads. The brand had used male actors only twice in its advertisements – Shahrukh Khan was featured on the completion of the 75th years
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Executive Summary In recent years‚ mobile service usage increase rapidly following the emerging use of smart phone technology by the mobile users. The increase use of smart phones poses challenge for actors in mobile ecosystem to constantly meet the dynamic change of needs and requirement of mobile users. Through market segmentation‚ we are able to distinguish behavior usage or preferences of smart phones for each market segment and use this information to design or offer specific product that meet
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CEO factory – leadership building potential Export market – Personal care and F&B sectors Capitalized on its FMCG experience in new ventures Strategies for Success Social cause – customers are concerned about society as well Cause initiatives: Asha Daan‚ Ankur‚ Rural education‚ rural development Product mix coupled with product differentiation (ice cream segment) Hindustan Lever Research Centre - Market forecasting‚ Low response time to market needs/ changes/ competition‚ Educating customers
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In order to ensure your assessment is correctly identified‚ the information and declaration below must be copied and pasted on to the title page of each written assessment. You must enter your own details prior to submission. STUDENT DETAILS ACAP Student ID: 220124 Name: Petrina O’Brien Course: B. App. Soc. Sci. (BASSIX) ASSESSMENT DETAILS Unit/Module: Secondary Socialisation Educator: Joni Harvey Assessment Name: Interpersonal Communication
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Announcement Ladies and Gentleman I Warmly welcome the chief guest _________________ accompanied by the primary percussion band. In keeping with tradition let us begin today’s programme by lighting up the traditional oil lamp‚ So‚ I respectfully invite the following distinguished personal to carry out this ritual‚ The chief guest __________________ ‚ Wife __________________ ‚ The Managing Director of Al Imran International school‚ Mr. Inticab Khan‚ The Finance Directress
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The Academy of Neurologic Communication Disorder and Sciences (ANCDS)‚ is an international organization founded in 1985‚ by a pioneering group of Speech-Language Pathologists‚ seeks to provide a forum for Speech-Language Pathologists with a special interest in neurologic communication disorders‚ an opportunity to connect and share research related to this specific area of study. The ANCDS is governed by an executive board‚ as well as a standing board and committee boards. Although it boasts a modest
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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Have you wondered how much more difficult it has become to tell the difference between entertainment and news channels on television? After all‚ the television channel business‚ worth Rs18‚000 crore in advertisement and subscription fees‚ is dominated by the entertainment genre. And print‚ with Rs14‚800 crore in revenue‚ is still largely about news. This is despite the fact that there are more news channels than those of any other genre. Earlier this year‚ in response to a question in Parliament
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keeping the promise relevant and the imagery contemporary; second‚ expanding the brand‘s footprint into new health drink extensions to tap consumer segments who may not be using the category (eg Junior Horlicks‚ Women‘s Horlicks‚ Mother‘s Horlicks‚ Asha‚ Horlicks Lite etc) and third‚ expanding the brand to new categories like cereal bars (Horlicks NutriBar)‚ ChillDoodh‚ biscuits and now instant noodles. The FMCG major plans to increase retail reach by 30% as the distribution has always been their
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rth.pdf Laurie-Ann Staniforth‚ Child Language Development in Bilingual and Multilingual Environments‚ no date http://www.asha.org/about/news/tipsheets/bilingual.htm The Advantages of being Bilingual‚ American Speech-Language-Hearing Association(ASHA)‚ no date. http://www.nytimes.com/2012/03/18/opinion/sunday/the-benefits-of-bilingualism.html?src=un&feedurl=http://json8.nytimes.com/pages/opinion/index.jsonp&_r=0 Why Bilinguals Are Smarter‚ YUDHIJIT BHATTACHARJEE‚ 2012 http://www.latimes
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