Utilitarian and Hedonic Needs How Companies Attract Consumers of Utilitarian and Hedonic Products Melvin Johnson Professor Sersland MKTG 310 December 1‚ 2012 Abstract While it is fair to say we purchase goods because of their functionality and overall usage‚ we can also say we purchase goods simply because they make us feel good. This paper will demonstrate how two different companies use their websites to attract buyers of utilitarian products and hedonic
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Philosophy 338 Professor Hubin THE UTILITARIAN THEORY OF PUNISHMENT I. Utilitarian Theories of Punishment: Utilitarian justifications are forward-looking (consequentialistic) in nature. All of the questions about the justification of punishment (general justification‚ title and severity) will be answered by appeal to the utility (value) of the consequences of an action. A. The General Justification: All punishment is‚ according to the utilitarian‚ intrinsically bad‚ because it involves the
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The abortion and the utilitarian view Abortion is a sensitive topic that requires a considerable amount of understanding when addressing the ethics behind it. Abortion is defined as the termination of pregnancy thus ending the life of the embryo/fetus prematurely (Matthews MP‚ Dutt T‚ 1998). My ethical justification for abortion stems from a utilitarianism standpoint. When using the utilitarian consequential principle of ethics‚ we establish a set of general morals and rules in which we can apply
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The lottery is an example of the utilitarian monster because‚ in a lottery game‚ there are many losers‚ but only one winner. The happiness of the winner of a lottery ticket is very high‚ and when compared to the unhappiness of the losers‚ there is still‚ in theory‚ a net happiness gain. So in essence‚ the happiness of many (the losers) is sacrificed for the disproportionate happiness of one individual (the winner). A case could be made for and against the lottery in terms of monetized utilitarianism
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Examine how utilitarian arguments might be applied to one issue of your choice? ACT UTILITARIANISM Act Utilitarian theories start with specific cases from which general principles can be deduced. Bentham’s Hedonic Calculus weighs up the following measures of the consequential pleasure/pain: CertaintyDurationExtentIntensityRemotenessRichnessPurity Situation 1 – Abortion would be morally right if the mother’s life is in danger. The period of the pain of the loss of the mother will be ongoing‚ the
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There have been various arguments for and against abortion. But it is imperative to define the term abortion as this would throw more light on the debates on abortion by moral philosophers and others on the issue. Abortion is the deliberate removal of a woman’s foetus in a medical procedure (Grimes and Stuart‚ 2010). Abortion can be debated from various angles‚ especially from the pro-choice and pro-life advocates. The pro-life advocates are of the view that no foetus should be terminated‚ irrespective
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The task that stands before me in this paper is to address two situations and determine the ethical parameters in which a person should act. The two philosophical approaches that I will examine the situations with the Kantian and Utilitarian point of view. Kant deciphers his ethical questions by examining a person’s motivation for performing an act regardless of the consequences. A person who utilizes the Kantian view believes that the only pure good is pure human reason without consequences. This
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There are two general theories of punishment: utilitarian and retributive. In the utilitarian theory of punishment‚ punishment is sought to discourage future occurrences of crime‚ while in the retributive theory‚ punishment is handed out because the offender deserves to be punished. Laws are used under the utilitarian philosophy specifically to maximize the overall peace of society. Because crimes and the punishment that follows are both adversaries to that peace‚ they should be kept to a minimum
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Utilitarian View on Abortion Utilitarianism is the thought that actions are right if they benefit or bring happiness to a majority of the population. A utilitarian’s view on abortion could be that it is a good thing or a bad thing. They could argue that there is overpopulation in today’s society and around the world people are starving and going thirsty because of overpopulation. A utilitarian would say it would benefit the world’s population if a baby was aborted rather than taking another persons
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Nevertheless‚ there are significant differences between utilitarian and deontology. Utilitarians and deontology sometimes might arrive at variant answers to the question that whether it is ethical to implement a placebo-controlled trial for the purpose of testing whether the new drugs are efficient. Holding all other things constant‚ utilitarians might conclude that it is correct to conduct the placebo-controlled trial if the benefits outweigh the costs‚ while a deontologist would argue that it is
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