Arcor should continue to focus on its internalization plans to expand its footprint within Latin America as going global at this point in time is too risky and outweighs the opportunities. Arcor has the ability and capacity to successfully dominate the Latin America market and has much room for growth. See exhibit 13 which illustrates how Arcor has captured a minimal percentage of the market in Lation America outside of Argentina. A new group of countries in Latin America are emerging as stronger
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Arcor: Global Strategy and Local Turbulence Globally the confectionary industry is a highly competitive industry and attractive in the emerging and developed markets. While North America and Western Europe accounted for over two-thirds of sales‚ the newer markets in less developed countries are still looked at as high profile targets by chocolate and candy companies. Confectionary companies are looking to expand more into emerging markets because of the fact they believe the life cycle of their
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Arcor: A Latin American confectionary player is globalizing its business According to this case‚ Arcor wanted to expand its business outside Latin America; however‚ it had three major challenges‚ including becoming the No. 1 Latin American confectionary and chocolate company; continuing to grow and establish itself in high development potential markets outside Latin America; and strengthening product penetration in the most demanding markets in the world. However‚ Arcor needs to overcome
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MarketLine Industry Profile Confectionery in India November 2012 Reference Code: 0102-0710 Publication Date: November 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED India - Confectionery © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0102 - 0710 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Indian confectionery market grew by 12.6% in 2011 to reach a value of $1‚727.3 million. Market
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Positioning 13 10.0. Reference 14-15 1.0. Introduction Confectionary industry relates to delicacies or sweetmeats that have sugar as a principal ingredient‚ combined with coloring matter and flavoring and often with fruit or nuts (All about candy and chocolate‚ 1958). From all the delicacies that the confectionary industry produces‚ chocolate is the major product of the confectionary industry that generates the greatest sale. It covers 56% of total sale in 2012 (Euromonitor
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After its foundation as Lotte Confectionary in Japan in 1948‚ Lotte Group (henceforth referred to as Lotte) has grown to be among the largest companies in South Korea‚ currently ranking the 6th largest chaebol (Korean conglomerate company) based on revenues. As any other big company‚ Lotte had to start as small company and develop a strategy to grow further. The story of Lotte is partially a success story‚ however‚ there are also some controversies and challenges surrounding the group. This paper
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(A) Name: Hitu Kanodia 1. EXECUTIVE SUMMARY OBJECTIVE: Kanpur Confectionaries Private Ltd (KCPL) has the vision of emerging as a leading national brand in the biscuit industry and thus maintaining the family name and dignity. PROBLEM: APL is a leading national player in the biscuit industry and is a major competitor of KCPL. KCPL has to decide their response to the proposal of A-One Confectionaries Private Ltd (APL) about becoming its contract manufacturer. OPTIONS: KCPL
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existing products‚ or marketing with special offers + Companies in this industry are constantly developing new products to release into the market which creates competition to become the leader in innovation as well as cost and sales Threats of New Entrants (Low) The confectionary industry is a fairly hard industry to start in Firms in the confectionary industry are always competing on price and innovation which makes it hard for small companies to keep up: + the large amount of output +
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1 Diversity in Companies‚ a Major Challenge for Globalization For Skema Business School’s Globalization Seminar Presented by AOUN Omar BERTIER Capucine DAUBRESSE Julie LABEDAN Mélanie PERETTI Quentin VENET Laurie Presented to Michel-Henry BOUCHET Date of submission: 17 September 2012 2 Contents Page Introduction to Diversity in companies‚ a major challenge for globalization. .................... 3 1) Diversity at the core of companies’ creation ..................................
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will utilize its capacity but will not be able build its own brand further. Option2: KCPL will have its independence in decision making and no brand dilution. Recommendation KCPL should not take up APL’s offer. Situation Analysis Kanpur Confectionaries Private Limited (KCPL) is a family owned business‚ producing glucose‚ cream‚ salt and Marie biscuits under
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