Diversity in Companies, a Major Challenge for Globalization

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Diversity in Companies, a Major Challenge
for Globalization
For Skema Business School’s Globalization Seminar
Presented by
AOUN Omar
BERTIER Capucine
DAUBRESSE Julie
LABEDAN Mélanie
PERETTI Quentin
VENET Laurie
Presented to
Michel-Henry BOUCHET
Date of submission: 17 September 2012
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Contents Page
Introduction to Diversity in companies, a major challenge for globalization. .................... 3 1) Diversity at the core of companies’ creation .................................................................. 4 A) Diversity, a key factor for success when included in the creation of a Company ..... 4 B) Diversity or the intentional strategy of Texas Instrument ......................................... 5 2) Diversity or the challenge for National Companies to become global ........................... 6 A) Identity VS Diversity, a success for Samsung ........................................................... 6 B) Nationalism of a company or how to manage Diversity to catch up on the Globalization challenge .................................................................................................. 7 Conclusion .......................................................................................................................... 8 Sources : ............................................................................................................................ 10 3

Introduction to Diversity in companies, a major challenge for globalization. Globalization is the interconnection of markets. It allows companies and individuals with different cultures, languages ... to interact. The process of globalization can affect the technical as much as the geographical boundaries of the markets. This involves a real impact on societies around the world in many subjects like on the environment, culture, and economic development, prosperity... Globalization is generally based on diversity, which is a real challenge for companies to adapt to a changing world. In fact, diversity is a concept, which can gather the dimensions of race, gender, religious beliefs, sexual orientation, geographic background, language(s) spoken... but you can also find diversity in competences, locations of infrastructures, or even in technologies used and created. It may involve a positive effect on innovation, companies’ creativity, and performance. The reasons for establishing a diversity management can be multiple: a search for recognition by the market, a gain of creativity, a valued corporate image, a need to represent the company as a whole.

Our subject is to determine how diversity within a company represents a major challenge in the process of globalization. We have decided to address this issue in two themes. First, by analyzing companies that diversified from the beginning of their creation. With companies that were created diverse from a need of globalization and companies which voluntarily used diversity to develop themselves from the very beginning.

Secondly, we discussed our analysis on national companies that adopted a policy of diversification with national companies that kept their identity and still diversified in need of globalization and national companies late in their globalization process but still developing a diversity policy to catch up with globalization

The movement of internationalization of companies has started for several decades now. But Globalization did not mean a globalized market. Car constructors for example are present in all the different countries of the EU. However European car market still works on a local logic, meaning that prices are different from one country to the next. When Renault buys Nissan, it is in the purpose of reducing production costs, benefit from identical policies, platforms… But the merged company will not try and globalize European, Korean or Japanese market. Internationalization of companies may need to go through a logic of localization of markets even though the...
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