the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices vary by region and Tesla can focus its marketing
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Task P5 ‘Explain how and why groups of customers are targeted for selected products’ Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product‚ the opinions of friends‚ direct dealings with the company‚ and the advertising and other representations of the company. Irrespective of whether a
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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Market Segmentation‚ Target Market‚ and Position University of Phoenix Kyra M. Johnson MKT/571 October 15‚ 2014 Dr. Harry Caldwell Market Segmentation‚ Target Market‚ and Positioning “For over 90 years‚ the Jaguar organization is known for pushing boundaries of what is possible‚ inspired by founder‚ Sir William Lyons. Sir William Lyons insists that every car the company produces combines performance and beauty like no other. Sir William Lyons’ uncompromising vision set new benchmarks
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Topic 4: Segmentation‚ Targeting & Positioning LEARNING OUTCOMES: Upon completing this topic students should be able to: a) To examine the specific nature of segmentation‚ targeting and positioning. b) Demonstrate an understanding of the inter-related processes of segmentation‚ targeting and positioning c) Relate STP theory to real life marketing situations ************************************************************************************ RECOMMENDED READING: Cavallaro‚ M.‚ (2008)
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Segmentation Strategy The Segmentation‚ Targeting‚ and Positioning process is used in order to effectively bring new products to the market. The five-step process begins by segmenting your market into distinct groups‚ then targeting those groups by positioning your product in order to maximize penetration in the segmented market. Segmenting strategically divides groups of people along certain characteristics. It allows differences and preferences among consumers to be better understood‚ which enables
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6 / 10 marks Market Segmentation Analysis 5 / 10 marks Total 12.5 / 25 marks Pass Comments: Some good statistics provided but you needed to dwell more into the segments for example by finding out where are the international visitors form US‚ Europe and Chine are exactly coming from. Segmentation start with a list of all the potential customers which then need to be further analysed and broken up in smaller segments (via Geographic‚ Demographic and other segmentations). Once you are happy with
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Target Market for Bamboo Village‚ Hulu Langat. Geographic Bamboo village‚ Hulu Langat is a natural tourist places that can give the peace and culture environment which is located in the interior of Batu 11‚ Hulu Langat certainly gives one an interesting experience with the landscape concept of ’Japanese Garden’ witnessed quiet and attractive atmosphere for anyone who visit there. Cultivated on a parcel of land inherited. region far from the atmosphere of the city that can give satisfaction to live
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DEFINITION OF MARKETING MARKETING is a comprehensive term and it includes all resources and set of activities necessary to direct and facilitate the flow of goods and services from the producer to the consumer. Marketing is providing the right goods and services to the right people‚ at the right place‚ at the right time and at the right price with the right communication and promotion. It is not just about symbols and brands. It is about how we choose the products and services we want to buy.
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Case Study of Bisleri Details Themes: Marketing Mix Period : 2001-2002 Organization : Parle Bisleri Ltd‚ Coca Cola‚ Pepsi Countries : India Industry : Branded Water Reinventing Bisleri: Introduction In the early 1990s‚ Parle Bisleri Ltd’s (Parle Bisleri’s) Bisleri1 had become synonymous with branded water and had a market share of 70%. In the late 1990s‚ Bisleri’s market share began to erode with new players entering the market. The new players also positioned their products on the
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