P Jones MARKETING AND THE MARKETING STRATEGIES IN TWO FAMOUS COMPANIES Many businesses aim to grow and improve by the way they market their products this is called growth strategy. One of the best know descriptions is the Ansoff Matrix‚ created by Igor Ansoff in 1957. The Ansoff matrix consists of four main points: Market Penetration A business will penetrate an existing market with a new product that is related to an existing product that is successful in that market. Market Development
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Apple Marketing Strategies. Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share‚ brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times‚ from $7.5 to $180 per share. At july 2008 prices‚ before the US Financial Crisis‚ Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication
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A. Strengths The iPhone has several features that add to the strength of the product. These include its unique look and feel accompanied by a mobile operating system. It has phone sensors that work with the multi-touch screen‚ which is a new patented technology. These new features are presented to a large and loyal user base that Apple has accrued over the years. Additionally‚ marketing was given support from all over the internet‚ saving the company over 400 million in advertising fees.
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9/8/2009 Chapter 1 Case Study 1. Apple was wise enough to know that the cell phone market was the perfect place to venture in to. Pretty much the whole world owns a cell phone‚ and that’s over millions of potential customers! With the ROKR they had limited say in the production of the phone‚ being that they were partnered with a third party in Motorola‚ whom was the ROKR’s overall designer. With a three way split in profits‚ and bad reviews on the phones lag‚ the phones ability to play songs
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Who makes the Apple iPhone? BA 3320 – 102 International Business (Tuesday and Thursday 12.30 – 1.45 p.m.) Elyse Vlastuin - A00125261 1. What are the benefits to Apple of outsourcing the assembly of the iPhone to foreign countries‚ and particularly China? What are the potential costs and risks to China? The benefits to Apple of outsourcing to foreign countries is that labor costs are sometimes lower there‚ especially in China. Moreover‚ Chinese subcontractors are able to respond very quickly
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“Marketing Apple” Joshua Alvarez Marketing 3331 Fall 2014 Marketing Apple Apple Inc. was founded on April 1‚ 1976 in a garage by Steve Jobs and Steve Wozniak‚ the young entrepreneurs brought different strength to their fledgling company. Jobs had a flair for conceptualizing products‚ while Wozniak had the technical know-how to make them happen. Apple Incorporated is an American corporation that designs and manufactures computer hardware‚ software and other consumer
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And with the cost at which Apple is offering the iPhone‚ one must truly look right into pressing the most out of the gadget as well as utilizing it to its full potential. Lest you want to be caught with a damaged screen or a phone that won’t turn on‚ here are some great ideas in preserving iPhone. Like any type of digital gadget‚ the battery is probably the most vital part of apple iPhone. Just how could you take advantage of all the classy attributes and apple iPhone apps if there’s no battery
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Introduction This assignment seeks to take an in depth look at the company known as “Apple” the leading manufacturer of products such as the “iPhone”‚ the “iPad” and the Macbook Pro. The name “Apple” was given to the company by co-founder Steve Jobs after he had spent some time at a local apple orchid‚ and decided the name would be perfect for the company as he felt that the word “Apple” was not one that caused customers to be frightened‚ threatened or alarmed and it did not make the company
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co-promote. Hook up with a company that could benefit from being associated with this app. 2. Get reviews of your app placed at such sites as AppStoreApps.com‚ the Apple iPhone Apps blog‚ AppSafari‚ 148apps.com‚ AppCraver‚ iPhone Application List‚ AppShopper and AppRater. 3. Word of Mouth is still one of the most powerful marketing tools available. Use PR to fuel a highly-successful word of mouth campaign. 4. Add new features to your app over time. Feature upgrades to provide new PR opportunities
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ar Marketing Strategy of Apple Computer Company April Hemphill Professor Brickhouse Bus 100 August 10‚2011 Apple Computers Inc. is considered to be one of the innovators in the computer industry. It brought about different changes to the industry; these changes are still visible in the present. The company’s products were used as a basis by other computer company’s in designing the specifications and physical characteristics of their product. It also serves as a meter of
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