History of the iPhone By selling 8.8 million handsets in the first quarter of 2010‚ the Apple iPhone has become the most widely sold mobile phone in the US. Read on to peep into the history of this fast selling device. History and Development iPhone’s history began when Steve Jobs instructed Apple Inc’s top engineers to investigate touch screens and create the iPhone. The development of this device started nearly a decade before it came to the markets in 2007. In 1999‚ Apple acquired the rights
Premium
Marketing the iPhone Introduction to Marketing Table of Content Introduction ……………………………………………………………………………………….3 About the iPhone ...………………………………………………………………………………..3 Marketing Concept ...……………………………………………………………………………...4 Social Responsibility ..…………………………………………………….………………….......5 Target Market ……………………………………………………………………………………..6 Marketing Environment …...………………………………………………………………….......7 Competition …………………………………………………………………………………….....8 Market Segmentation ……………………………………………………………………………
Premium Apple Inc. Smartphone
The situational analysis of a company’s product is essential to understanding where a product can best succeed and‚ often more importantly‚ where it will fail. To conduct a thorough analysis of a product involves examining the strengths‚ weaknesses‚ opportunities‚ and threats that a product brings to a company. In the case of Apple and the iPhone 5s‚ these four qualities are simple to ascertain. I. Strengths The Apple iPhone 5s‚ has several strengths. For instance‚ Apple has very high consumer
Premium Smartphone Motorola Mobile phone
SWOT analysis of Apple This is an Apple Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Apple Inc. Computer hardware Computer software Consumer electronics Digital distribution Worldwide U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72‚800 Samsung Electronics Co.‚ Ltd.‚ Amazon.com‚ Inc.‚ International Business Machines Corporation‚ Cisco Systems‚ Inc.‚ Google Inc.‚ Microsoft Corporation
Free Apple Inc. Mac OS X App Store
Executive Summary History Ever since Apple Inc. was established‚ they never had a straight way to reach success‚ but today Apple. Inc is the one of the largest and most successful technological companies around the world. Their main key to success is that they have a good management team that is led by founder Mr. Steve Job. They have had some issues that may have had some bad influence to their recent success‚ such as gross margins that were not increasing despite falling component prices‚ but
Premium Apple Inc.
External and Internal Environmental Analysis Shannon Roundtree STR/581 November 26‚ 2012 University of Phoenix Arthur Close External and Internal Environmental Analysis The vision created by the late Steve Jobs is aimed toward reaching the diverse global community. Changes in the external environment determine the decisions the company will make. Apple has prominent frameworks that have been implemented to evaluate the external environments of the company. Domains that affect the
Free Apple Inc.
SWOT Analysis • Strengths o Innovative • The iPhone has a touch screen that is not only patented but unmatched by any other mobile product today. It also has many functions of other mobile products all in one device o Compatibility • The phone will work with iTunes and other Apple devices o Ease of Use • The new touch screen interface making operations extremely intuitive. It is extremely different from those of other phones or PDAs that recognizes multi finger gestures‚ just as the human
Premium
Analysis of Apple Inc. Name: Course: Institution: Date: Planning is the activity of preparing a scheme‚ program‚ or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic‚ tactical‚ operational and contingency planning. Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American
Premium Apple Inc. Strategic management Mac OS X
NCC Apple Corporate Analysis Introduction to Business APPLE‚ Inc. Nasdaq: APPL “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork‚ and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store‚ and is defining the future of mobile media and computing devices with iPad”. This is the mission statement of Apple
Free Apple Inc.
External and Internal Environmental Analysis Richard Moody STR/581 April 1‚ 2013 Ryan Derrickson Introduction Apple‚ Inc. started as a computer company launched back in 1976 by Steve Jobs and Steve Wozniak. The goal behind Apple Inc. was to create a computer that could be used by diverse global communities. Apple has always been very savvy in their approach on releasing the advanced technology
Premium Apple Inc. Steve Jobs