External and Internal Environmental Analysis

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External and Internal Environmental Analysis
Shannon Roundtree
STR/581
November 26, 2012
University of Phoenix
Arthur Close

External and Internal Environmental Analysis
The vision created by the late Steve Jobs is aimed toward reaching the diverse global community. Changes in the external environment determine the decisions the company will make. Apple has prominent frameworks that have been implemented to evaluate the external environments of the company. Domains that affect the company externally have been identified and will enable the operations to be influenced. Apple has a strong brand image that leads to strong relationships between the company and customers. The company focuses on research and development, which in return creates new products in the market. Apple has a powerful financial performance that maintains the operations of the company. This financial performance ensures the sustainability for Apple. Apple has services that improve the operations of the PC’s, the company offers network solutions, and its main function consists of developing personal computers and related software. “The United States in the main operating place for the company as the company offers its portfolio composed of the Mac computing system, iPods, iPhones, iPads, and the specific servers. “The operations of Apple Inc have been narrowed down so as to appeal to a specific group of people with the need for effective personal computers” (p.2). External Analysis

Expansion of e-commerce in the business is one of the external factors that hinder the company. As a result, Apple will have adjustments made to its systems to keep up with the e-commerce industry. The company interacts with its external environment to help achieve goals. The vision of the company is aimed toward “creating value and competition that is sustainable for the company to attain great profit maximization levels” (p.1). Apple can remain a top competitor in the market through their...
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