CASS 11 Apple Inc.: People and Design 1. DISCUSSION Apple sells stylish and functional computers as well as variety of electronic devices‚ and it operates retail stores. Describe the forces for change tht best help Apple keep its creative edge. With the recent passing of Steve Jobs‚ there has been an intense spotlight focused on both the man and the company he built. Most of the attention has rightfully been focused on Jobs’ passion and creativity‚ as well as the remarkable period of innovation
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Case Questions: How Apple’s Corporate Strategy Drives High Growth Norman Smith III‚ MGT 5509 1a. They were focused on the ‘existing’ market of sophisticated and creatively-inclined users to sell fancy and elegant computers with a high profit margin per device‚ while Windows was expanding their market share to appeal to the ‘every man’ computer user using the slogan “Windows Everywhere”. In other words‚ Apple was fighting for an existing share of the pie (red ocean strategy)‚ while Windows
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both give each other quite a tough competition. Both tablets have their strengths and shortcomings‚ but are doing well to survive in this tough competitive environment. The areas in which both tablets can be compared are such as speed‚ security‚ app store‚ general performance and its usability to the end user. To most people including me speed and security are the two most essential things in a tablet or a laptop. Apple products come with greater restrictions which limits the users to use less applications
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record videos‚ play music‚ and other things when connected to the internet‚ like emailing and web-surfing. Other features‚ like games‚ navigation and social networking can be enabled by downloading and installing apps from the App Store. As of October 2013‚ the App Store has more than 475‚000 apps made especially for the iPad made by Apple and other developers. There have been five versions of the iPad. The first generation laid down the basic design‚ such as the 9.7” screen and button location‚ which
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visually plentiful‚ but not overpowering as some ads can be. Even their walk-in stores have the same simple design featuring nothing but their products and their own features. 4. Place – Apple has expanded its company to nearly all regions both big and small. Their iPods‚ iPads‚ and iPhones are just about any store that sells electronics these days. From hundreds of retail outlets to a great e-commerce website to even an app on their own‚ Apple’s products are just about as easy to buy as a pair of
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back Jobs and became the most valuable company in the world in 2012. On the product industry side‚ Article dig into the field of personal computer with macintosh‚ mp3 industry with ipod‚ music industry with itunes‚ mobile industry with iphone and app store‚ tablet industry with ipad. Also mentions ebook industry and icloud. Apple’s challenge * Competitions from all industries: Android on Mobile OS‚ Samsung on phone and tablet‚ Spotify on music‚ Microsoft on PCs‚ Amazon on ebooks and tablet
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Blue Ocean Strategy : Ipad and Kindle Fire This analyzes why Ipad and Kindle Fire are Blue Ocean products as oppose to Red Ocean products. Apple achieved a value innovation with Ipad‚ which led to the creation of a new market space. Apple drew the boundaries of the space by educating the customers on its usability. Amazon with its recently launched Kindle Fire targeted non-Ipad users and defined its own space by designing Kindle Fire as a media consumption device with salient features empowered
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high profits in the late 1980s‚ Apple almost went bankrupt in 1996. Then Steve Jobs went to work‚ transforming Apple Computer into “Apple Inc.” with innovative non-PC products‚ starting in the early 2000s. As of November 2010‚ Apple operates over 300 stores worldwide and online shop where its products are sold. The Apples well known hardware products involve Macintosh for personal computers‚ the iPod for media players and iPhone. Apple employs over 49‚400 employees worldwide and Apples financial results
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INTRODUCTION In 1976‚ Apple Computer‚ Inc. was established and was incorporated in 1977. Apple’s first product was the Apple I which began the personal computer revolution. In 2007‚ Apple Computer‚ Inc. changed their name to Apple‚ Inc. They made this change because they shifted their focus from only producing computers to producing other products for industries such as entertainment and mobile telecommunications. BCG MATRIX iPod iTunes iPod iTunes iPhone iPad iPhone
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will be different. It is a beautifully designed product with a high-resolution 10-inch color display‚ a WiFi Internet connection and access highspeed mobile-data networks. Also‚ by mid-2012 over half a million applications were available on Apple’s App Store which include video‚ music‚ text‚ social networking applications‚ and video games. Just like the original launch of the iPod and iPhone Apple must convince potential users that they need a new‚ expensive gadget (around €450) with the functionality
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