Crystal Green Dram 105 Dr. Rodda October 7‚ 2010 Sophocles’ Antigone Sophocles’ Antigone brings to life the underlying culture flaws in the Greek city-states by showing how the idea of filial piety and divine law undermine each other and were used as a means to justify the ends. Athenian citizens enjoyed a wide range of powers of self-governance: citizens elected military leaders and held judicial authority. Every male citizen enjoyed these rights. Women were not considered citizens; they were
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty What is loyalty? Loyalty is a feeling or attitude of devoted attachment and affection. Loyalty is related to many other terms such: as Love‚ friendships‚ family relationship and many others. It is mostly of the time the basic of these other concept. Loyalty is only way to keep the people you love out of danger. For instance: if one of them going in a fight I will honestly‚ calm he/her down before‚ something bad happen. It is to be with a friend in good times and bad‚ time. Without the
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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attend to. How does this loyalty affect them‚ their country‚ and more importantly their people? When Annemarie (a child) experiences war. Does this make us rethink our thoughts on war and the world itself? Does war have an affect on our lives and human relationships. Does Annemarie show us how war really affects our human relationships‚ our thoughts‚ and more importantly our lives. Is this supposed to affect the novel? Was it supposed to affect its theme and its characters? When the
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Paper: Antigone‚ “A&P‚” and “Good Fellows” In reading the stories‚ it was hard for me to decide and choose what exactly I wanted to focus on. But after brainstorming common themes and comparing the plots‚ I narrowed my focus to choice making and what it meant for the characters in the stories. I noticed that making choices and dealing with the “consequences” and aftermath of these choices were prominent in the stories: Antigone by Sophocles‚ and “A&P” by John Updike. In Antigone‚ several
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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Antigone Loyal. Unyielding. Powerful. Prideful. These words describe a ruler‚ who faces a tragedy unlike no other. In Antigone‚ a play written by Sophocles‚ the main character Antigone faces difficult decisions that revolve around a foolish law created by her uncle‚ Creon. This law is the cause of the many hardships and tragedies Creon face. Although Creon makes this unjust law‚ he is still a hero. In the beginning of the play‚ Creon makes an unjust and unreasonable law. The law makes
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