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    CASE 3

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    Case 3 LEADERSHIP STYLES AND MOTIVATION TO WORK Brako is a small manufacturing company that produces parts for the automobile industry. The company has several patents on parts that fit in the brake assembly of nearly all domestic and foreign cars. Each year‚ the company produces 3 million parts that it ships to assembly plants throughout the world. To produce the parts‚ Brako runs three shifts with about 40 workers on each shift. The supervisors for the three shifts (Art‚ Bob‚ and Carol) are experienced

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    Case 3

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    Case Problem Set 3: Problem 1: Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information the magazine has

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    Case 3

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    Case 3- Lois Quam 1. How does Lois Quam use emotions and moods in her speeches to convey her viewpoint? Cite examples to support your statements. Lois Quam uses emotions and moods in her speech to persuade her audience to agree with her viewpoint by foreseeing positive outcome for the future. Towards the end of her speech about her philosophy‚ she said “Think about what we can achieve…think about the time sometime in the future when our work is reaching critical mass.” (Wiley W104) In this speech

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    Pepsi Case Study 19

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    PepsiCo Inc. was created in 1965 as a result of the merger of Pepsi Cola‚ created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy

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    Case 3

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    Evaluate the various methods of recruiting in terms of whether they seem more like “open” or “targeted” recruiting‚ using the information in the book to help you make this decision. If some methods seem more “targeted‚” whom do you think they target? 3. For each division use the data tables provided in Appendix B to estimate how each method fares in terms of yields and costs. Provide a one-page summary of the essential results of the various data tables you have been provided. 4. Northern Oregon

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    Case 3

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    1.) (Values in millions) Liquidity Current Ratio 2004 2003 2002 2001 DCM 1.6318 1.5176 1.8258 2.0946 Plastichem 1.3011 1.5230 1.4623 1.3094 Quick Ratio DCM 0.9900 0.9296 1.1136 1.5676 Plastichem 0.8599 1.1410 1.0385 0.8264 Cash Ratio DCM 0.0149 0.0553 0.0227 0.3919 Plastichem 0.0515 0.0761 0.0838 0.0226 Leverage Debt Ratio DCM 36.07% 38.54% 33.44% 22.50% Plastichem 83.45% 66.07% 66

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    Case 3

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    information about a company’s liquidity and financial strength. To answer the question Jay is right to prepare a analysis on the two companies. The income statement shows that the DCM Company was popular in growth and profitability over Platichem. 3. DuPont analysis tells us that ROE is affected by three things: Operating efficiency‚ asset use efficiency‚ and financial leverage. The DuPont analysis is believed to measure assets at gross

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    Case 3

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    “Qwikster” that Netflix gives to original online based DVD rental business (Wesley 6). Analysis Video on demand is new video streaming technology applying which depend on internet download and must be paid advance‚ subscription (Wesley 3). Netflix is the first company offering online subscription based DVD rental service and has been retained many loyal customers. Thus Netflix has technology advantage to run video on demand business. Blockbuster is a direct competitor to Netflix depending

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    Case 3

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    TO: Trish Cooper and Carrie Schwinoff FROM: DATE: October 2‚ 2013 SUBJECT: Marketing Strategy for Zatswho Marketing research has shown that guerilla marketing campaigns can be highly effective at relatively low cost (Hutter & Hoffman‚ 2011). I have developed a guerilla marketing strategy for your company that will focus on logo placement and social media. The goal of this marketing strategy is to win over potential customers of your target market‚ which is parent of toddlers (Hutter & Hoffman

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    Case 3

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    Questions: Q1. Imagine your Bill. How would you explain to Mary the relationship between risk and return of individual stocks? Find Expected Return and Standard Deviation for each stock in the Ralph’s portfolio. As the risk increases the potential return increases as well. In order to get higher returns one needs to invest in riskier assets. In other words‚ risk is the probability of negative outcome and return is the compensation for this risk. Q2. Mary has no idea what Beta means and

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