will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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STYLISTIC ANALYSIS William Somerset Maugham «THE ESCAPE» William Somerset Maugham is one of the best known English writers of the 20th century. The trend he belongs to is realism with slight ifluence of expressionism. A novelist‚ a dramatist‚ and a short-story writer‚ he gained an outstanding reputation with his prominent books “Of Human Bondage”‚ “The Moon and Sixpence”‚ and “The Razor’s Edge”. The observer of the first decades of the 20th century‚ Maugham is deeply critical of the morals
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Rhetorical Analysis: President Ronald Reagan ’s Farwell Address Rhetorical Analysis: Reagan ’s Farwell Address Ronald Reagan ’s Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were‚ past and present‚ and the improvements in the areas of strength‚ security‚ and
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Lady Ath-Elite: A Training Facility for Female Athletes L. Donnell Grand Canyon University: MGT 660 December 20‚ 2012 Environmental Analysis and Industry Analysis Rivalry will exist among Lady Ath-Elite but the intensity will not be great. There are several gyms in Huntsville‚ Alabama; the largest gyms are the University Fitness Center‚ Gold’s Gym‚ Riviera Fitness Centers‚ Bender’s Gym‚ Curves‚ Empire Fitness‚ and the new YMCA in Madison‚ Alabama (Yellowpages.com‚ 2012). Riviera Fitness Center
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After reading «persuation» by Jan Austin‚ and watching two versions of “Mansfield Park” and David Copperfield‚ I have decided to write an essay. The essay will be about child labour and equal rights between women and men. I will also compare these topics with the situation today. In this essay‚ I will base it on the two periods: regency era and pre Victorian period. Children in the early 19th century lived in different worlds in relation to their income. The rich familys had money to give their
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The society is one that is preserved by fear and loss of identity. One of the ways we have figured that out is the Uncharted Forest. In the book‚ it says ““ (Rand‚ ). This means that the society in which equality lived in was afraid of The Uncharted Forest. However‚ equality was not‚ after being rejected with his idea of electricity‚ he decided to run into The Uncharted Forest‚ where he thought he would die in the first night. This shows that the society is preserved by fear. The second way that
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There’s a Wocket in my Pocket! "There’s a Wocket in my Pocket!" is an interesting children’s book created by Dr. Seuss. At first glance one is given the impression that "There’s a Wocket in my Pocket!" is just another fantasyland children’s book by Dr. Seuss with a goofy cast of characters and amusing‚ memorable rhyme scheme. However‚ when one digs beneath the surface he will come to realize that this expresses a tale of paranoia and insanity that has been unparalleled in modern society.
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story‚ he arrived at the camp in a train car with hundreds of other people with him. When he stepped off the train‚ he looked around and the first thing that caught his eye was a large brick chimney. At first‚ he thought it was a factory‚ but then he saw the enormous flames leaking its way out of the chimney. It made him realize that he was in Germany‚ the country of crematory ovens. Dr. Mengele came around and asked all doctors that studied in a German university to step forward. Nyiszli turned
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Zone One and Marxism Colson Whitehead’s novel‚ Zone One‚ draws attention to the issue of consumer capitalism through a post-apocalyptic plot line. Leif Sorensen draws on at this point by discussing how Zone One feeds into his claim that “capitalism insists that the future will be an endless repetition of its cycles of creative destruction” (562). My essay builds and extend this claim by focusing on an overlooked aspect of the novel‚ the stragglers’ role of attempting to cling to the past. By concentrating
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