The Purpose of this paper is to analyze how Ford’s 2016 “Battle Tested” Superbowl commercial uses elements of the rhetorical triangle to persuade audiences into buying the Ford F-150 half-ton truck. Ford using military grade aluminum alloy for the body of the F-150 and using high strength steel for the frame revolutionized the half-ton truck category. The transition between steel and military grade aluminum alloy is a crucial change in the automobile industry. The advertisement provides an impressive
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The commercial that makes you laugh is good‚ but the commercial that hits you right in the “feels” is the one that you remember. Everyone can easily recognize the sad music that plays during the animal cruelty commercial. The hurting‚ sad eyes of the puppies and kitties stare into your soul and scratch your heart. Every time you hear that song‚ you think of those poor animals struggling; however‚ the emotional connection you make with a commercial (or the brand itself) is not limited to sadness.
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The second commercial that Craig analyzed was a Miller Beer commercial. The commercial begins with a couple sitting in a booth‚ holding hands‚ as a young‚ blond waitress walks across the room. It is at this point that a man dressed as a cowboy walks into the café. The rest of the commercial from what Craig describes‚ is that the two women in the café are awe-struck by the man‚ giving the inference they are attracted to him. Craig analyzes this commercial as one using men’s women‚ meaning that the
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The commercial begins in the retirement home with the nurse walking into the room to check on the old man making sure that he is going to sleep. The old man acts like he’s going to sleep‚ but then crawls out of bed.He sneaks out and jumps into a car where his friends are waiting for him .When he gets into the car the old people go party. They go to a teen club to dance and hook up with people‚ they swim in some random guys pool. One guy even lights a firework in someone’s yard! My favorite part
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Commercial Bank Industry Analysis JPMorgan Chase & Co. (JPMorgan Chase) Citigroup‚ Inc. Embassy Bancorp Farmers Capital Bank Corporation INTRODUCTION JPMorgan Chase & Co. (JPMorgan Chase)‚ Citigroup‚ Inc.‚ Embassy Bancorp‚ Farmers Capital Bank Corporation is financial holding companies‚ providing various financial services worldwide. They provide a range of financial products and services to meet the depository and credit needs of individual consumers‚ small and medium sized businesses
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The first commercial out of this marketing campaign was seen through the 2010 Super Bowl. This gives significant amounts of information into who Snickers is focusing on in their commercial. Asa Berger (2010) claims the average audience/viewers of the Super Bowl is a man between the age range of 18 and 45 (p. 25). These men know what this means to play football with their gang and the guidelines that might be expected to become a part of this gang. Betty White is presented in this commercial as an old
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The Swiffer Duster “Are you listening‚ Morty?” commercial is great in many ways. There is an obvious appeal to ethos‚ logos‚ and pathos‚ which many ads are unable to establish any of let alone all of them‚ and they are presented in a natural‚ flowing fashion. The stars of the commercial‚ Lee and Morty Kaufman‚ add something special that manages to make the ad memorable and distinct. Because of the nature of the commercial‚ it is also able to appeal to an extensive audience. All of these things are
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bowl Sunday‚ Ram Trucks released a commercial featuring one of Martin Luther King Jr.’s‚ most well-known sermons “The Drum Major Instinct”. This one-minute advertisement has begun to cause an uproar in our nation. Many are upset with how Ram interprets Dr. Martin Luther King Jr. words throughout the commercial; however‚ I strongly disagree. This advertisement was based on us as a nation‚ and our desire to not only dream but more importantly to serve. In the commercial Martin Luther King Jr. stated‚”
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Starting this assignment‚ I did a quick google search of “commercials about the Revolutionary War”‚ there was only one commercial that stood out‚ as it was the most popular one‚ a Dodge Revolutionary War commercial.The commercial starts out with the “red coats” aiming their weapons at an open field‚ preparing for battle. We get an image of General George Washington‚ leading his army while driving a Dodge that also has an American flag hanging from it‚ and the “red coats” running in the opposite direction
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the “Like a Girl” commercial‚ Super bowl commercials reflect the sexuality of women. Super Bowl commercials can be described as the funniest‚ and most entertaining commercials of the year. However when looking into them they poke fun of women’s sexuality in various ways. The Doritos Super Bowl commercial presents the idea that the only way to get a man to pay attention to you is to offer your body as a prize (Doritos Super Bowl). The whole concept is that a Super Bowl commercial emphasizes the idea
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