An evaluation of the merits of targeting customers at the “bottom of the pyramid”. In what sectors and in which ways‚ if any‚ do the considerations raised by this approach alter the strategies of multinational corporations selling into emerging markets? Graduate Institute of International Studies‚ Geneva May 2007 Maja Rüegg May 2007 International Business Second Assignment The income pyramid in emerging markets can be divided in four segments: From top down‚ it contains
Premium Poverty
The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore‚ Baltimore‚ Maryland‚ USA‚ and Rodrigo Guesalaga and Pablo Marshall ´ Pontificia Universidad Catolica de Chile‚ Santiago‚ Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition‚ where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach
Premium Poverty Marketing
Bottom Trawling Imagine a coral reef‚ filled with life‚ being demolished to just bits and pieces. Unfortunantly‚ this is what happens with bottom trawling. Bottom trawling is a major issue because it damages the eco-system and it kills much more than needed. To begin‚ the destruction of bottom trawling is severe. In the process‚ a 5 ton net with weights is trailed along the ocean floor; destroying everything in its path. Fish are swept into this net and coral is completely turned into dust
Premium Coral reef Ocean Fish
observer‚ William Greider‚ describes it‚ China is “sucking away” jobs. “Globalisation”‚ he writes‚ “is entering a fateful new stage‚ in which the competitive perils intensify for the low-wage developing countries. … In the ‘race to the bottom’‚ China is defining the bottom” 3. 4 Labour standards‚ a term that was once used almost exclusively within labour and government circles (...) 3In other words‚ though employment in the low-wage industries in China may be expanding‚ the wages of the workers
Premium Minimum wage Wage Employment
we call Electricity. Electricity is the flow of electrical power or charge. It is both a basic part of nature and one of our most widely used forms of energy. It is actually a secondary energy source‚ also referred to as an energy carrier. That means that we get electricity from the conversion of other sources of energy‚ such as coal‚ nuclear‚ or solar energy. These are called primary sources. The energy sources we use to make electricity can be renewable or non-renewable‚ but electricity itself
Free Fossil fuel Wind power Energy development
“The Bottom Billion” he addresses the reasons why particular countries like Haiti‚ Bolivia‚ Cambodia‚ North Korea‚ and Africa are currently in poverty. Collier’s believes there are four traps that people little attention to‚ “the conflict trap‚ the natural resources trap‚ the trap of being landlocked with bad neighbors‚ and the trap of a bad governance in a small country.” (Collier 5) He also stresses since 1980 world poverty is falling for the first time in history (Collier x) and the bottom countries
Premium Poverty Governance
Static Electricity Everything is made up of tiny particles called atoms. The atoms are made up of even smaller parts called protons‚ electrons and neutrons. Protons have a positive charge (+)‚ electrons have a negative charge (-) and neutrons have no charge at all‚ they are neutral. Atoms normally have the same amount of electrons and protons‚ making them neutral and having no charge. When rubbing things together‚ electrons can move from one atom to another‚ resulting in some atoms having extra
Premium Electric charge Electrostatics Electricity
1.0 INTRODUCTION This section will go through the definition of marketing management and its ethical concerns towards Bottom of Pyramid (BOP) group of people. Besides‚ the element of Corporate Social Responsibility (CSR) also included in this introductory paragraphs. Marketing is growing and keep on changing with time and age. To manage marketing‚ one must be knowledgeable and really understand regarding the marketing concept to be applied when doing a particular business. Wikipedia has defined
Premium Poverty Ethics Business ethics
QUESTION 1; Utilitarianism - Consequentialist Analysis (effect on four stakeholders) Cocoa Bean Farmers – Should the chocolate manufacturers decide to refrain from using the cocoa beans harvested by enslaved children‚ the farmers would immediately lose significant portions of their revenue. The farmers however would also be forced to stop using enslaved children and would instead have to hire a legitimate staff‚ which would increase costs. In perpetuity‚ this may cause the farms to go out of business
Premium Cocoa bean Ghana Africa
INDIVIDUAL CASE ANALYSIS: WHY ARE COCOA PRICES RISING? INSTRUCTOR: Dr. Vera Adamchik STUDENT: _____Hassan Cherradi______ I‚ ________Hassan Cherradi______________‚ hereby certify and warrant: (a) that this Individual Case Analysis is my original work; (b) that I have acknowledged all the sources used in this Case. I understand that copying of another’s work and representing it as my own work is a serious academic offense‚ and should be treated as such. April 2009 2 Causes and Analysis of Rising
Premium Supply and demand