E-marketing: Int. mrkting has been described as achieving marketing objectives thru applying digital tech. E-marketing focuses on how the internet can be used to achieve the process: identifying: how can the int be used for mrkting research to find out cust. Need and wants Anticipating: the demand for digital service is key to governing the resource allocation to e-bus. Satisfying: a key issue for e-marketing is how to achieve cust. Satifaction thru electronic channel SOSTAC approach Situation: where
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De Beers : A Monopoly in the Diamond Industry De Beers advertising slogan "A Diamond Is Forever" has been the center of its effort to establish the stone as the only appropriate gem to symbolize lifetime love and commitment. The more ad money spent‚ the more diamonds people buy. And when people buy diamonds‚ De Beers profits. It is the reason the company spends $180 million a year worldwide to advertise cut diamonds--a product it doesn ’t even sell. There are very few companies ... you may struggle
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Jared Diamond Essay/Notes –Pizarro and the Inca emperor‚ Atahualpa The European nation relationships first encounter was between the Inca emperor‚ Atahualpa and the Spanish conquistador Francisco Pizarro. Francisco Pizarro had come with an army of 108 men‚ against Atahualpa’s army of 80‚000. Francisco Pizarro believed in the same similar concepts to manifest destiny. He (and his army) massacred many‚ by tricking the emperor to come unarmed. Furthermore he confused the Indians with loud noises
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the terms e-business‚ electronic commerce‚ and mobile electronic commerce and describe how they differ from one another. e-Business: In general terms e-business means buying and selling of goods and services through internet and also collaborating with business partners‚ knowing about e-learning and managing electronic transactions. We study in this chapter that‚ e-business refers to as the usage of electronic methods to conduct organizations business internally or externally. Internal e-business
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Waldemar (2006). B2B Brand Management‚ ISBN 3-540-25360-2. http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_11.htm http://www.diamondne.ws/2011/05/09/indian-diamonds-gems-and-jewellery-industry-back-on-the-shining-trail/ http://www.scribd.com/doc/37667620/Pestal-Analysis-and-Porters-Five-Force-Model-on-Diamond-Industry www.wikipedia.com
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INFORMATION The title of the article is Impact of E-commerce on Travel and Tourism: An Historical Analysis written by the author‚ Farrokh G. Mamaghani‚ D.Sc. The journal for this article is International Journal of Management and was published at the year 2009‚ December. The author of this article‚ Farrokh G. Mamaghani‚ D.Sc is a Bachelor of Science (B.S.) in Physics from University of Tabriz‚ Iran and Master of Science (M.S.) in Systems Analysis and Management from George Washington University
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Blood diamonds have greatly affected the native populations in Africa. For example during the war in Sierra Leone‚ which started in 1991 and ended in 1999‚ the RUF took advantage of the native people because they could not defend themselves. This war that took place in these years claimed over 75‚000 lives and caused many native people to become refugees. They would take young girls and women away from their families and force them into sexual slavery. Many of these girls did not have a choice because
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Project Report On “Effective E-Recruitment in India” [In partial fulfillment of the requirement for M.B.A. Programme (2011-13) in GTU] Guided By Prof. Harsh Modha Submitted By Pooja Nimavat ------------------------------------------------------------------------ Noble Group of Institutions – Department of Management Junagadh [Gujarat Technological University] Preface When I started my Research in e-Recruitment is preference for the topic was related to e-HRM. I preferred to conduct research
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business we call it E-business or E-commerce. E-commerce is technology mediated exchanges between parts as well as the electronically based intra- or interorganizational activities that facilitate such exchanges (Rayport‚ J. F. & Jaworski‚ B. J. 2004). These days E-business is growing at an incredible speed and it makes today’s business environment become more challenging‚ competitive‚ rapidly changing and complex than ever before. As more organizations understand the importance of E-business concepts
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MALAYSIAN CASE: e-PAY Question 1: What are the functions of "product families" in the cases of Toshiba and Sony Walkman? In the above mentioned cases‚ "product families" were considered as vital and important to be combined and associated with appropriate strategies in achieving business sustainability. Purposeful strategizing based upon families of products has been empirically proven to increase a company’s performance over time. In large corporations such as Toshiba
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