Executive Summary 3 2.0 Background of Creative 4 3.0 Business/Revenue Model 4 4.0 Social Media In The Existing Model 6 5.0 Our Proposals For Social Media 7 5.1 FaceBook 7 5.2 Twitter 10 5.3 Blog 12 5.4 YouTube 13 6.0 Benefit-Cost Analysis 14 7.0 Sustainability 15 8.0 Conclusion 16 Appendix I: Modified Screenshots Appendix II: References 1.0 Executive Summary An innovative player in the electronics industry‚ Creative technology Ltd. has successfully captured a part
Premium Twitter Facebook Social media
Part A - Background and Business Profile of Creative Technology Ltd Creative Technology is a publicly listed‚ Singapore-based company founded in July 1981 by a Singaporean Sim Wong Hoo and is a market leader in digital entertainment products. He first set up a small shop in Singapore together with his classmates; developing and selling add on memory boards for Apple II computers and later began building Personal Computers for retail with initial start-up of $6000 from Sim’s own savings. Their
Premium Sim Wong Hoo Apple Inc. Digital audio player
A case study on Creative Technology Ltd Objective: Remaining competitive in the IT market – Focusing on Audio Technology History: In 1981‚ Creative Technology Limited was incorporate in Singapore by Mr. Sim Wong Hoo who is currently the CEO and Chairman of Creative Technology. Creative Technology Limited had a humble beginning. Creative started off as a computer repair shop in a shopping centre. While running the repair shop‚ Mr. Sim developed an addon memory board for the Apple II computers
Premium Digital audio player Sim Wong Hoo
CREATIVE TECHNOLOGY LTD. SWOT Analysis SWOT ANALYSIS Creative Technology Ltd. is a provider of products for personal computers (PC) and lifestyle digital entertainment products. Its products are used in an array of solutions for PC entertainment‚ education‚ music‚ Internet applications and services and productivity tools markets. Creative’s product line includes an array of PC upgrades‚ such as Sound Blaster audio cards‚ multi-channel speakers‚ lifestyle digital entertainment products (such
Premium Digital audio player
1. Business strategy analysis Strategy analysis enables the analyst to understand the underlying economics of the firm and the industry in which the firm competes. Involves 3 key steps: 1. Industry analysis What economic factors drive the industry choice? Impact on profitability? 2. Competitive strategy How has the company positioned itself in the industry? 3. Corporate strategy Can the company create value across the range of its business? (Ability to exploit synergies‚ minimisation
Premium Financial statements Generally Accepted Accounting Principles Management
Introduction of Creative Technology Limited The Group is a provider of multimedia hardware and software products for use with PCs. The hardware and software products that Creative develops‚ manufactures and markets are used in the PC home entertainment‚ education‚ music and productivity tools markets to enhance sound‚ graphics or other functions of a PC. Creative’s products are marketed through both the OEM and retail channels under a variety of trademarks‚ including the `Blaster’ family name
Premium Digital audio player Personal computer Sim Wong Hoo
Understanding Your Brand’s Components: Creative Strategy and Theme 1. Using the techniques you have developed thus far in the course‚ research your company and collect information to address these topics: Explain the emotional and functional relationships your company’s products have with its target consumer base. You’ll have seen creative themes being implemented for this brand over time. Which of those themes do you think were effective? How did they effectively reach you‚ or not? As a restaurant
Premium Restaurant Beef Atmosphere
The Creative Strategy Business Overview: Nike is a global sports apparel‚ equipment and footwear company that prides itself on innovative design and inspiration for the athlete in you. In 2011‚ Nike had a revenue (in Austrlaia) of $182‚ 218‚000. That same year‚ Nike had an employee listing of 354 employees‚ which included employees from subsidiary companies (IbisWorld Report‚ article 1 & 2‚ 2011) (http://clients.ibisworld.com.au/car/default.aspx?entid=6346) It is a foreign-owned company
Premium Nike, Inc.
Memo 2 Technology leadership and induced innovation According to Michael E. Porter‚ national prosperity is created‚ not inherited. It does not grow out of a country’s natural endowments‚ its labor pool‚ its interest rates‚ or its currency’s value‚ as classical economics insists. A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade. Companies gain advantage against the world’s best competitors because of pressure and challenge. They benefit from having strong
Premium Competition Competitiveness Nation
impacted by technology and innovation by allowing organizations to optimize their products and services along with their employee base and culture. Schilling states that‚ “ …technological innovation is now the most important driver of competitive success” (2010‚ p. 1). Globalization of the market and pressure from foreign markets and competition has impacted management to continuously innovate their products and services to remain relevant and competitive in this market. Technology‚ creativity
Premium Innovation Strategic management Technology