A Supplier Alliance at Quaker Oats Summary Quaker Oats Company of Chicago‚ IL formed an alliance with Graham Packaging of York‚ PA. Graham is a leading global manufacturer of custom blow molded plastic containers. Plastic bottles are the largest single quantity and cost item purchased by Quaker Oats. Gatorade had captured over 82% of the global market share in the sports beverage industry. The purchasing department established a goal of lowering the bottling cost $10 million to $15 million per
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CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
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to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organisational activities. Do not make assumptions about customers and their needs‚ ensure that you identify just who your customers are and what their needs are. Communicate with them often and regularly. Go directly to your customers for the information you need for information on customers priorities
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Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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maintenance costs over the last two years. If this equipment is not replaced in the near future‚ Platinum cannot expect to expand production or to effectively push into new markets. There are three potential suppliers available to Platinum to replace the existing machinery; JabaKing‚ the existing supplier‚ who enjoys a very close strategic relationship with Platinum‚ Merakuri – a supplier out of South Korea who offers cutting edge technology‚ and Pnutype – a relatively new supplier in the market
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Peter C. Verhoef Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development Scholars have questioned the effectiveness of several customer relationship management strategies. The author investigates the differential effects of customer relationship perceptions and relationship marketing instruments on customer retention and customer share development over time. Customer relationship perceptions are considered evaluations of relationship
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Wal-Mart ’s Chinese Suppliers Bill Reagor Mid-Continent University International Business Week Two MGT 6013 Dr. Sila Tuju 5/3/2012 Wal-Mart ’s Chinese Suppliers Question One Is it legitimate for an enterprise like Wal-Mart to demand that its suppliers adhere to a code of ethics? What are the benefits of this practice to Wal-Mart? What are the cost? Wal-Mart is the world’s largest retailer‚ and with that distinction there is an obligation to act as an example to the
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Internal customer essay The internal customer is not new‚ nor is it a purely public sector concept. The idea was first used almost forty years ago to describe different forms of administrative relationships within the private sector (Sayles‚ 1964). It stemmed from an understanding that in any organisation all staff are both the providers and receivers of services and‚ critically‚ if poor internal service exists‚ then the final service to the external customer will be diminished. The quality
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THE IMPACT OF TEAM WORK ON CUSTOMER SERVICE QUALITY A CASE STUDY OF NATIONAL CURRICULUM DEVELOPMENT CENTRE‚ UGANDA DRONYI SILVER WANI 08/U/6906/PLE/PE A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF PROCUREMENT AND LOGISTICS OF KYAMBOGO UNIVERSITY APRIL 2012 CHAPTER ONE 1.0 INTRODUCTION This chapter includes the background of the study‚ statement of the problem‚ purpose
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Building Deep Supplier Relationships Toyota and Honda have been able to establish close cooperative relationships with suppliers by following six individual steps. Toyota and Honda understand how their suppliers work. They turn supplier rivalry into opportunity. The companies supervise their vendors to ensure their specific needs are met. Furthermore‚ they develop their suppliers technical capabilities by investing in the company‚ but making it back exponentially in the long run. Also‚ Toyota
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