in the mid 20’s buys Zara clothing because it is fashionable. Clearly Zara is riding two of the winning retail trends firstly‚ being in fashion and secondly being low in price making a very effective combination out of it. The creator of Zara‚ Amancio Ortega who also owns‚ other brands such as Massimo Dutti‚ Pull and Bear and many others‚ opened the first Zara store in 1977 in a central street in A Coruña‚ Spain‚ which is also the headquarter. Zara have opened 95 stores around the world in Quarter
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Content I. Executive Summary II. Situational Analysis III. Target Market IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae
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retailers worldwide. Inditex operates in textile design‚ distribution and manufacturing. (Inditex‚ 2011 b) Zara operates in 78 countries worldwide with 1557 stores in the world’s largest cities. (Inditex‚ 2011 c) The company is founded in 1975 by Amancio Ortega‚ located in Spain and had in 2010 a net sale of 8.088 million of euro. (Inditex‚ 2011 a) The have worldwide 1557 stores in 78 different countries. (Inditex‚ 2011 a) Aim: democratize fashion‚ offering latest fashion‚ medium quality and moderate
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what is supply chain management? Supply Chain Management is the strategic management and coordination of all traditional business functions within the supply chain‚ with the goal of increasing long-term performance and striving for customer satisfaction at the end point of delivery. Supply Chain Management is a cross-function approach that includes managing the movement of raw materials into the organisation‚ internal processing of materials into finished products‚ and the movement of finished
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Helu & family | $69 B | 72 | telecom | Mexico | 2 | Bill Gates | $61 B | 57 | Microsoft | United States | 3 | Warren Buffett | $44 B | 82 | Berkshire Hathaway | United States | 4 | Bernard Arnault | $41 B | 63 | LVMH | France | 5 | Amancio Ortega | $37.5 B | 76 | Zara | Spain | 6 | Larry Ellison | $36 B | 68 | Oracle | United States | 7 | Eike Batista | $30 B | 55 | mining‚ oil | Brazil | 8 | Stefan Persson | $26 B | 65 | H&M | Sweden | 9 | Li Ka-shing | $25.5 B | 84 | diversified
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Abstract: This paper is about the strategy adaptation to entry in Brazil market. It includes the study of the current international strategy of Uterqüe‚ the same successful business model as logistic and design leader that Inditex group. In addition‚ the analyses of the Brazilian market justifies the selection of implementing country. Table of Contents |1.Introduction |…… 3 | |
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[pic] CONTENTS 1. Introduction 3 2. Zara as Company 4-5 3. Zara’s Model of Operation 6 4. Company’s Structure
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Case study I.1 Zara: the Spanish retailer goes to the top of world fashion Zara (www.inditex.com) is a fashion retail chain of Inditex Group owned by the Spanish businessman‚ Amancio Ortega‚ who also owns brands such as Massimo Dutti‚ Pull & Bear‚ Oysho‚ Uterqüe‚ Stradivarius and Bershka. The Inditex group (of which Zara is a part) is headquartered in La Coruña‚ northwest Spain‚ where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product
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Albert Sedaghatpour Individual Case Analysis-Zara 7/24/09 Introduction Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. The group is located in Spain‚ where the first Zara store was opened. Zara has opposed the industry-wide trend towards turning fast fashion production to low-cost countries. Possibly its most atypical strategy is its policy of zero advertising; the firm opted to invest a portion of revenues in opening new stores instead. At the end of 2001
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Introduction Zara is a fashion retailer established in 1975 by the Spanish group Inditex founded by Amancio Ortega Gaona. Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti‚ Breshka‚ Oysho‚ Pull and Bear and Stradivarius. Inditex headquarters
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