1. What is the perceptual map for the gas station companies in France (Elan‚ Elf‚ Total‚ and the hypermarkets)? What would be the two dimensions you would use to best describe the portfolio of brands that Total Group has in its market? Convenience Total-Bonjour Convenience Total-Bonjour Rural Elan Rural Elan Price Hypermarkets Elf Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience and price to describe
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4 elements of marketing mix and how there apply to retail petrol outlets Introduction As of December 2010‚ there were 207 petrol stations in Singapore. These stations are owned and operated by four major players in the petroleum retail industry. They are; Shell Eastern Petroleum Pte. Ltd (Shell)‚ ExxonMobil Asia Pacific Pte. Ltd (Esso)‚ Chevron Corporation (Caltex) and Singapore Petroleum Company (SPC). In this essay‚ we’ll be looking at how these four players apply the Marketing Mix in running
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1. How has the convenience-store concept evolved in the United States. A company called Southland Ice Company found 7-Eleven in Dallas‚ Texas in 1927. They initially started by selling ice blocks that were used to refrigerate food in homes. Later‚ an employee at one of the stores started offering common essential groceries such as milk‚ bread‚ and eggs on Sundays. Customers valued the convenience of this since regular grocery stores were closed for the weekend. As this become popular‚ the stores
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Case 1: Will Cooper Will Cooper had spent a total of sixteen years as a successful oil company service station lessee-operator1 in Halifax. In the fall of 1988‚ he was approached by the owner of another service station who wanted to sell his operation to Cooper. Cooper rejected the offer‚ but the owner persisted. Cooper eventually agreed to consider the matter seriously‚ committing himself to a decision by early January 1989. This was a genuine opportunity for Cooper to become the owner of his
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CONSUMER BEHAVIOR CASE STUDY 1-1 Total Marketing Strategy: You Won’t Come Back by Chance On February 9‚ 2000‚ the European Commission accepted a merger between the two biggest French oil companies‚ Totalfina and Elf Aquitaine‚ to become The Total Group. The Total Group became the sixth largest oil company in the world. Operating in more than 130 countries‚ Total has activities in all aspects of the oil industry: exploration‚ refining and distribution petroleum‚ and petro-chemical products
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Payroll System with 201 File and Time Keeping Management For Phoenix Gas Station A Project Presented to the Faculty of STI College Las Piñas In Partial Fulfillment Of the Requirements for the Degree of System Analysis and Design by: Abiera‚ Joel O. Gumapas‚ Ma Patricia P. Martinez‚ Daniel C. Olarte‚ David Rey R. Mr. Jason I. Mabignay Project Adviser March 2015 ABSTRACT Now a day‚ modern organization is equipped with all infrastructure including computers. They want maximum output with minimum
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Emily Mullins Associate Professor Honeycutt English 1010 December 10‚ 2012 Gas Prices too high to pay Today gas prices have crept up to just over fifteen dollars a gallon. Due to rapidly depleted resources‚ the price of oil has gone to five hundred and thirty dollars; therefore the final price of gasoline had to increase. This has caused extreme violence to erupt all over the nation‚ especially at the gas stations themselves. People‚ in order just to fill up their gas tanks have had to sacrifice
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Loyalty Programs * Email * Print IndianOil’s loyalty programmes are designed exclusively to benefit the large number of its customers who have been patronising the brand for over five decades. XTRAPOWER The XTRAPOWER Fleet Card programme is a complete smart card-based fleet management solution for fleet operators and corporates for cashless purchase of fuel & lubricants from designated retail outlets (petrol pumps) of IndianOil through flexible pre-paid and credit facilities. The
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Name: Allisha Cobb Project title: Production School: Bishop’s College Centre: 080003 Registration #: Date summitted: Topics Page Description of the business…………………………………… 1 Justification of Location………………………………………… 2 Selection of appropriate labour……………………………….. 3 Sources of fixed and working capital……………………….. 4 Role of entrepreneur……………………………………………
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Problem 1 A gas station with only one gas pump employs the following policy: if a customer has to wait‚ the price is $3.50 per gallon; if they don’t have to wait‚ the price is $4.00 per gallon. Customers arrive according to a Poisson process with a mean rate of 20 per hour. Service times at the pump have an exponential distribution with a mean of 2 minutes. Arriving customers always wait until they can by gasoline. Determine the expected price of gasoline per gallon. Problem 3 The Old Colony theme
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