A....Attention: You must quickly attract the potential clients attention with some relative information about your product or services. Make the potential client aware of the value of your offering or business opportunity . Statistics show that you have about 3-5 seconds to accomplish this feat or the person will go to the next site. If the person goes to the next site....you can forget about making the sale. You lost their attention. I....Interest: You must be able to spark the customers interest
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do something‚ you still need to grab their attention‚ interest them in how your product or service can help them‚ and then persuade them to take the action you want them to take‚ such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy‚ or other writing‚ grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your
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COMMUNICATION MODEL TO MARKET A NEW BRAND OF CHOCOLATE Prepared By Ahamed Mohamed Mohsin PCM/COL/2012/157 Sri Lankan Institute of Marketing - Colombo Centre Examination Month - March Preliminary Certificate in Marketing SRI LANKA INSTITUTE OF MARKETING CONTENTS PAGE 01.Executive-Summary This Assignment is based on the application of the communication model called
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AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase. The stages‚ Attention‚ Interest‚ Desire‚ and Action‚ form a linear hierarchy. • It demonstrates that consumers must be aware of a product’s existence‚ • Be interested enough to pay attention to the product’s features/benefits‚ and • Have a desire to benefit from the product’s offerings. • Action‚ the fourth
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represent the super thin look and it is part of the requirement to be a model‚ however there are many types of modeling agencies in America; every agency includes one or more types of modeling. The goals of models in America leave unhealthy images imprinted in the minds of children in today’s society. It is much more than a job‚ it is a way of life which consists of nothing but working harder each day to reach their goal or goals. Models are being harmed by the emphasis on being thin and it needs to stop
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Characteristics of a Role Model Role models are people who inspire others with their superior qualities and their commitment for a good cause. Here are some main characteristics of a role model. Parents often tell their children about looking up to people who set good examples in their lives. Such people often end up being role models for youngsters or even adults and their habits are often emulated. Positive people can have a positive effect on the lives of others. These role models are often leaders
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ANOREXIC MODELS (AND HOW GIRLS LOOK UP TO THEM) The world of fashion has always been filled with glamour and glitz and perfection. Celebrities and models being surrounded by the paparazzi almost everyday of their lives and being present at the most prestigious functions‚ not to forget being featured on the covers of those oh-so-glossy fashion magazines and billboards all over town. Lifestyles of the rich and famous – something that every pre-teen and teenage girl wants. Flipping through fashion
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a fashion model. Who wouldn’t enjoy traveling worldwide‚ getting paid for posing and looking fabulous‚ meeting and receiving gifts from world famous fashion designers? While this all sounds amazing at first‚ people seldom know what is beyond the pictures‚ shows and glamour. The real danger is what occurs behind the scenes of the modeling business. There is a dark side to the fashion modeling industry which involves the exploitation of young models. There are cases of overworking models beyond the
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“Role models are important in the growth of an individual. What is your opinion on this statement? You should write at least 350 words. 1. Definition of role models 2. Stand Agree or Disagree? 3. Reasons of agree/disagreeing 4. ------------------------------------------------- Conclusion – Rephrase stand Most of everyone has a role model in their life. They could be anyone all around us. But what exactly is role model? Role model can be define as a person who serves
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month)‚ FTV.com (1 mil visitors per month)‚ a Facebook page (1‚000‚000 fans) and more. In the top 300 media online. FashionTV represents Chic style‚ dynamic attitude‚ fresh and hip music‚ FashionTV symbolizes fashion in its true sense. Celebrities‚ models‚ designers fashionistas and trendsetters. We get the first the newest trends and share them with our audience. FashionTV viewers are considered the most luxurious‚ glamorous and fashion-oriented target group among all media consumers‚ who not only
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