LIFEBUOY’S REPOSITIONING STRATEGY: Lifebuoy soap is a very old brand of bath soap in India‚ Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities‚ lifebuoy gained a number of customers with this positioning‚ but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market‚ Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy may have boosted short term
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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RIVER BASIN KOLAB [ INDIA ] Kolab 010.doc SCHEDULE A ASSESSMENT OF RIVER BASINS (RBs) IN SOUTH ASIA Sr. No. 1 1.1 1.2 Details Physical Features - General Information Name of River basin (also indicate regional names); Relief Map and Index Map of RB with Country/ State/ Province boundary marked to be attached. Geographical location of the place of origin (Country/District) Area (in Sq. Kms.)‚ Population (in Millions); Name of population centers/ Cites ( duely marked on the map: refer 1
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example‚ it makes a lot of difference if a square is located near a train station. Since 2005‚ the Massachusetts Department of Transportation (massDOT) and the Massachusetts Bay Transportation Authority (MBTA) have been planning to extend the Green Line to Union Square and thus a new station is to be made. As massDOT (2011) noted‚ with a station in a square‚ we can expect “local and regional mobility‚ address longstanding transportation inequities . . . fewer automobiles on local roads‚ and help to
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INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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George H. Heilmeier George H. Heilmeier was born on May 22‚ 1936 in Philadelphia‚ Pennsylvania. He received his BS degree in Electrical Engineering with distinguished honors from the University of Pennsylvania‚ Philadelphia‚ and his M.S.E.‚ M.A.‚ and Ph.D. degrees in solid state materials and electronics from Princeton University. In 1958 Heilmeier joined RCA Laboratories in Princeton‚ New Jersey. There he worked on parametric amplification‚ tunnel diode down-converters‚ millimeter wave generation
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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REPELLANT BATH SOAP MAKING (Source: http://www.ehow.com/how_4443311_make-bug-repellent-body-soap.html) Instructions * 1 Gather all the materials and supplies you need so as to have them handy when you begin. Grate the Castile soap and set it aside. Grate it as fine as possible to help it dissolve faster. * 2 Pour the water into a saucepan and place it on the stove. Bring the water to a boil. Turn the heat down low and then pour your grated Castile soap into the saucepan. Stir
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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