In 1839 Don Facundo Bacardi y Massó immigrated to Santiago de Cuba from Spain. After years of experimentation he perfected a lighter and milder rum than the rough and unrefined traditional rums of the time. Taking the image of the fruit bats that lived in the rafters of his tin-roofed distillery‚ he created a brand that became know the world over as BACARDI Rum. The company grew steadily‚ aided by a stream of Americans visiting Cuba during prohibition in the 1920’s. Bacardi began opening distilleries
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appealing and effective the advert‚ the bigger the market for the product. They employ appeals including logos‚ ethos and pathos to convey their message to the audience. The most effective adverts‚ it seems‚ are the ones aimed at beauty or simply put‚ “looking good”. The Aveeno Active Natural advert‚ in a recent issue of the Natural Health Magazine‚ is one such advert that uses all such appeals and leaves quite an impact on women. The Aveeno Active Natural advert immediately captures ones attention
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Advert Analysis Companies such as Persil and Barnados use adverts for multiple reasons but their main aim is to make the company more widely know‚ throughout this essay I will be comparing how two different adverts‚ from two different companies do this. The language used in the Persil advert is hyperbole as it is very exaggerated as it is referring to the baby as a ‘terrifying tiger’. The first half of the text is in a dark and bold colour whereas the other half (‘all with delicate skin’) is
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using any editing effects however when we were in the editing suite we thought that there were some editing effects that fit our advert for example: cross fades & slow motion. Originally we had an advert about a black male that went and bought trainers and got chased by the police and our slogan would be ‘they’re so good they’re criminal!’ We then realised that this advert would be a stereotype and also incorporated racism. We didn’t think that this would be a good idea to use so we then decided on
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Daniel Kraft 09/30/2010 Outline for Marketing Research for Bacardi For decades Bacardi has targeted younger people with its carefully cultivated brand image of Latin hedonism‚ synonymous with glamorous nightclubs and slinky dancers. Even though a brand image that has been maintained over such a long time is valuable and generally should not be changed dramatically‚ some slight adjustment might be necessary from time to time. Bacardi might be interested in learning whether a young‚ hedonistic
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Advertisement During WW1-Manipulation of the Truth. Mitchell¡¦s Golden Dawn The picture we are studying is an advertisement for Mitchell¡¦s Golden Dawn Cigarettes. The advert was made during WWI therefore it is based and inspired by a war theme. It is from the World War One in 1914 and shows a scene from a trench with soldiers. There are a number of ¡§inaccuracies¡¨ in the picture which would not have been in the trench. I intend to point these out and explain what would have been different
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Nike galaxy This is one of the most amazing adverts‚ I have ever seen. Pretty much everything about this advert is amazing! The music and the sound effects bring another whole new level into the advert. The music in the background keeps up the tone and the beat of the hype in the advert. The music artist has done a really good job on keeping the tone of the advertisement up by the beats which reflects on the characters in the advert. The beats are like boom‚ boom‚ and boom! Before the advert’s main
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Characteristics of persuasive language and comparative analysis of two texts Introduction and literature review Kress and Leeuwen (1990: 2-3) state that all kinds of texts ‘today involve a complex interplay of written text‚ images and other graphic elements’ which together can define ‘visual literacy’. In addition‚ Goddard (2002: 5) argues that we are so used to being surrounded by advertisements that we do not think about ‘its nature as a form of discourse‚ as a system of language use’
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My Advert Rant Elsewhere on TheSite.org Elsewhere on TheSite.org I’m thinking‚ what is the worst kind of advert. One that is so horrifically bad? One that you will never remember as it is so bad? One you could never forget because it is so bad? Adverts are something that people always seem to want to skip‚ the BBC I like simply because last night I managed to watch Die Hard 3 all the way through on the TV‚ without the interruption of adverts. However some adverts go beyond annoying
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$62‚051 per year. On one junket to Baghdad ‚ according to the Air Force report‚ she had the aircraft bar stocked with Johnny Walker Red Scotch‚ Grey Goose Vodka‚ E&J Brandy‚ Bailey’s Irish Cream‚ Maker’s Mark Whiskey‚ Courvoisier Cognac‚ Bacardi Rum‚ Jim Beam Whiskey‚ Beefeater Gin‚ Dewar’s Scotch‚ Bombay Sapphire Gin‚ Jack Daniels Whiskey‚ Corona Beer and several varieties of wine. This was obviously to make a toast to
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