Companies such as Persil and Barnados use adverts for multiple reasons but their main aim is to make the company more widely know, throughout this essay I will be comparing how two different adverts, from two different companies do this.
The language used in the Persil advert is hyperbole as it is very exaggerated as it is referring to the baby as a ‘terrifying tiger’. The first half of the text is in a dark and bold colour whereas the other half (‘all with delicate skin’) is in a lighter colour this is to emphasis that that the baby can still have delicate skin even when he is so mischievous and active and gets stains in his clothes. This also matches the text at the bottom of the advert where ‘tough on stains’ is in a dark colour. This is in contrast to the other part of the text ‘sensitive on skin’ this on a whole emphasises that Persil is tough at cleaning but still is gentle to skin so that the baby can still be a ‘terrifying tiger cat’ without having irritated skin.
The copy on the Barnados advert is ‘there are no silver spoons for children born in to poverty’. The word silver spoon is higher up on the page than poverty, which is separated by a gap to show that children and babies born in to poverty are on a completely different level from Silver spoons, which is a phrase usually, associated with upper class people.
The graphics shown on the graphics advert show a baby reaching out, smiling, and showing that the baby is not agitated or uncomfortable in any way. The trees in the background show links to the text ‘terrifying tiger’ as this might show that the baby is in an environment, which link s to the text when the baby is referred to as a ‘tiger’. However, this could also match the fact that Persil is gentle to skin in addition it, shows that Persil is natural and kind to skin.
The Persil advert also has a small image of the brand in the bottom corner however, it immediately draws your eyes to it as it the most colourful...
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