February 28‚ 13 Develop the strategy Write the brief Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing
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Thinking Strategically When I reviewed BJ’s ProSports I focused mostly on the strategic thinking process in order to establish what influence it had on managerial decision-making. I also focused on influences that global competition and culture have on managerial decisions‚ because the environment changes constantly. Managerial decision-making is important when business is attempting a long-term objective for the company. I have learned that human thinking is an important part to an organization
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LATERAL THINKING "I DID it without thinking." When we come to reflect‚ this remark would apply to most of the actions we perform in our ordinary daily routine. Many of our actions are instinctive or automatic responses to certain situations: thus we blink if a threatening fist suddenly approaches close to the face and we step out of the way of some obstacle in our path. Many again are matters of habit—having discovered the way to act‚ either for ourselves
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Critical and Creative Thinking in Short Essays Joey O’Neill PHL 458 December 15‚ 2014 Samuel Chan Critical and Creative Thinking in Short Essays Describe a situation of public interest in which critical and/or creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. Recent racial unrest has been a hot topic in the public interest arena. With the death of a young man as a result of an encounter with law enforcement
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Analysis of the Lateral Thinking Theory Dallas Baptist University Present: The concept of Lateral Thinking was first introduced by British psychologist and author‚ Dr. De Bono in 1967. According to the Oxford English dictionary‚ Lateral Thinking “is The solving of problems by an indirect and creative approach‚ typically through viewing the problem in a new and unusual light.” The methodology was aimed to erode society from defaulting to conventional ways of thinking when approaching problem
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Creative Laziness Laziness is a state of mind. A person is said to be in a lazy state of mind with respect to a task when he is not properly motivated to do the task. Lack of motivation to do a task can spring up from many causes such as physical lethargy‚ lack of reinforcement in the form of rewards‚ failure to value the reward intended for the task appropriately‚ preoccupation of mind with some other things which is important to the person concerned‚ lack of interest in
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Critical Thinking Article Review Over the last thirty years‚ the health care system has incurred dramatic changes‚ resulting in new advances in technology and medical theories. Greater demand for quality care by consumers‚ more knowledgeable patients‚ remarkable disease processes‚ shorter hospitalizations‚ and the continuing pressure to lower health care costs are all contributing factors in the necessary changes to the nursing practice. In order for nurses to deliver optimum care‚ they must develop
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I have chosen to write about myself for I think I am creative in my own humble little way. Creativity is seeing the same situations others do but putting an individual twist on the outcome or circumstances surrounding it. The Navy’s Seabees have a "can do" motto which exemplifies creativity. "You probably will not have the resources available so you must think out-side the box to accomplish the job". Most people attempt to accomplish their duties and obligations in a timely manner. "Your assignment
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Creative Writing My breath steamed the air‚ my eyes wide open looking into the distance as drips of sweat rolled down my forehead. My ears twitched at every sudden noise; I just hoped nothing would jump out of the darkness. I kept thinking about where I was and how I got to this place. Every footstep echoed for miles as I stepped upon the Iron Gate‚ the noise rattling my brain. I came to a halt‚ my sweaty hand roaming over the freezing cold steal on my chest as I tightened my only protection
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LATERAL THINKING: CREATIVITY STEP BY STEP Edward De Bono Harper Collins‚ 1990 Why the total majority of great things happens in our minds when we are doing something completely different than work? In this book‚ Dr. De Bono is trying to explore this “heureka paradox” and other still relatively unknown thought processes via his lateral thinking theory. The LATERAL THINKING was introduced by the author in 1967. It was aimed to destroy the old established ways of thinking and support creativity
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