• Global Adventures of Colgate Palmolive
    Today there are many firms whose products are widely known and are available in many countries all over the world, but international marketing is not a simple activity that can be successfully applied by every firm. First, to achieve success in international marketing activities, a company should c
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  • Colgate Palmolive Case Report
    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction prom
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  • Colgate Palmolive-the Precision Toothbrush
    1. What is changing in the toothbrush category? Assess Colgate Palmolive's competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, pro
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  • Colgate Precision
    FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing products
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  • Colgate New Brush Intro
    COLGATE: The Precision Toothbrush PROBLEM STATEMENT Colgate Palmolive's senior management decided to launch a new toothbrush priced in the Super Premium segment. Susan Steinberg, the product manager, has to determinate the best marketing mix to implement and which of the follow options are th
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  • Colgate
    II. Situation Analysis A. The Industry 1. Definition of industry The purpose and main focus of the oral health care industry is to prevent teeth and gum diseases and to deliver cosmetic benefits. Examples of products in this industry include toothbrushes, toothpaste, dental floss, and mouth ri
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  • Colgate
    Colgate- Palmolive Intro: Colgate is a leading global consumer product company founded in the United Stated in 1806 and it has always focused on the core businesses of oral care, personal care, home care and pet nutrition. Today Colgate is a $9 billion dollar company, marketing its products in ov
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  • Consumer Products in China (Colgate Toothpaste)
    Consumer products in China (Colgate Toothpaste) Marketing on regional markets Table of context Introduction 4 PEST Analysis 5 POLITICAL AND LEGAL 5 ECONOMIC 6 SOCIAL 8 TECHNOLOGICAL 9 Consumer Survey China 10 The growing importance of regional differences 10 Cluster map – from ci
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  • Colgate Palmolive Toothbrush Case Study
    Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also ai
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  • Colgate Pricing Strategy
    In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to
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  • Colgate Palmolive Case Study Brazil
    Colgate Palmolive Case Study: Segmentation Strategy March 21, 2011 Segmentation Variables Geographically, Brazil is the largest country in South America and is the world’s fifth largest country in size and population. It is bound by the Atlantic Ocean and bordered by Venezuela, Guyana, Su
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  • Colgate Business Report
    Description of colgate - Document Transcript 1. 1. Description of product: Colgate Total was created to prevent and reduce tooth decay, gingivitis, plaque, above gum line and bad breath. Colgate Total helps to kill bacteria to prevent bad breath, strengthens tooth enamel to reduce acid wear, provid
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  • Colgate Palmolive the Precision Toothbrush
    Colgate- Palmolive CASE Problem: CP has researched the most advanced Toothbrush in oral care industry, and has to decide how market it. Decisions regarding Promotion and Placement have to be done, whether to follow a niche or mainstream positioning strategy and its consequences for, internal mar
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  • Colgate
    Executive summary Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation i
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  • Colgate Max Fresh
    Colgate Max Fresh Throughout history, society has evolved with a numerous set of consumer products that have over a period of time become essentials and have morphed into the daily lives of people without even having them notice it. Personal hygiene is a market that is reflective of this trend as g
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  • Colgate Palmolive
    Case 3.3 Colgate-Palmolive: Cleopatra in Quebec? Johansson – Pages 325 to 334 The Canadian launch extravaganza in February 1986 began with cocktails served by hostesses dressed like Cleopatra, the queen of ancient Egypt. Then followed a gala dinner with a dramatic, multimedia presentation
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  • Colgate Palmolive
    Introduction: In this case, we have discussed the advantages and disadvantages of Niche marketing as well as the Mainstream marketing for the launch of Precision brand of Colgate Palmolive. Then we have specified the proposed strategy which Colgate Palmolive should adopt for launching the same. N
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  • Colgate Palmolive - Precision Tooth Brush
    Marketing Management 27 Jan 2012 CASE ANALYSIS : COLAGATE PAMOLIVE - THE PRECISION TOOTHBRUSH Synopsis 1. In August 1992 Colgate Palmolive was poised to launch a new toothbrush in the US named Colgate Precision. The technologically superior toothbrush had been under d
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  • Colgate Palmolive
    COLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products, with sales of $6.06 billion and gross profit of $2.76 billion, as in 1991. T
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  • Individual Case Analysis Colgate vs. P&G
    Game Theory And Strategic Marketing Individual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first on
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