"Advantages Of Colgate" Essays and Research Papers

  • Advantages Of Colgate

    WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products, with over $6.06 billion in sales and a gross profit of $2.76 billion. CP's five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP's strong suit, accounting for 64% of sales and 67% of profits in 1991, the company faced tough competition...

    Colgate-Palmolive, Cosmetics, Dental floss 1009  Words | 4  Pages

  • Colgate

    about Colgate toothpaste – perhaps you’ve even used it. But what would you think of Colgate aspirin or Colgate antacid? How about Colgate laxative or Colgate dandruff shampoo? That’s exactly what Colgate-Palmolive wants to know. To find out how consumers would react to such products sold under the Colgate brand, the massive packaged-goods company has quietly established a test market in Peoria, Illinois, to test a line of ten over-the-counter (OTC) health-care products, all using the Colgate name...

    Advertising, Brand, Brand management 1151  Words | 3  Pages

  • Colgate

    Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market, Colgate Palmolive decided to launch its most effective, healthy, and innovative toothbrush yet, the Colgate Precision Toothbrush. As with every new product that gets launched, the firm must analyze the market. Colgate realized...

    Brand, Brand management, Dental floss 1560  Words | 4  Pages

  • Marketing and Colgate

    Colgate is a well known company with a long series of products having different varieties with different acceptable flavors. Colgate is a market leader in oral and facial products. Colgate is a $10.6 billion global multinational company functioning in more than 200 countries and territories with a product that are refreshable and hygienic. They’re products Focuses on * Oral care * Hygiene Care * Home care * Pet nutrition Colgate is delivering a Key product...

    Colgate-Palmolive, Marketing, Marketing plan 2008  Words | 7  Pages

  • Colgate Swot

    CP Paper Amy Eckley Applied Marketing Management 541 Indiana Wesleyan University Colgate-Palmolive’s Mission Statement As a Company that strives to be the best truly global consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care...

    Colgate, Colgate-Palmolive, Marketing 1323  Words | 6  Pages

  • Toothpaste and Colgate

    Background Colgate began in 1806, when William Colgate, an English immigrant, set up a starch, soap and candle business on Dutch Street in New York City. In 1807, Frances Smith was made a partner and the firm became Smith and Colgate. In 1813, Colgate bought out his partner, and the name was changed to William Colgate and Company, (http://www.colgate.co.uk/about/history.shtml). The first Colgate advertisement for soap, mould, and dipt candles appeared in 1817. A few years later, Colgate and his brother-in-law...

    Colgate-Palmolive, New York City, Park Avenue 1992  Words | 6  Pages

  • Colgate Palmolive

    CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2, Section-D Abhishek Chowdhary, PGP2011507 Baljinder Singh, PGP2011587 Jubin Mahajan, PGP2011668 Rishabh Ratna, PGP2011825 Roopak Bhartee, PGP2011833 Vasanth C, PGP2011930 Vineeta Singh, PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush, which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s...

    Colgate-Palmolive, Marketing, New York City 717  Words | 4  Pages

  • Colgate Pricing Strategy

    In a highly competitive oral care market, Colgate holds its’ own, and maintains a category leadership position. The company's strategies to category growth are accomplished by long-term, joint planning with retailers; understanding consumers and how they shop; and employing integrated marketing to demonstrate the benefits of new products. The company has long been on the voyage to establish the best brush possible, and in doing so, has developed a number of impeccable products along the way...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 1128  Words | 4  Pages

  • Colgate PalmOlive Case Study

    Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive's (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream), brand, and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1...

    Advertising, Brand, Brand management 931  Words | 3  Pages

  • Colgate-Palmolive Case Study.

    I. Problem. In 1991 and 1992 Colgate-Palmolive (CP) been a dominant force in the Oral Care industry, mainly in the toothbrush segment. CP has been an successful company since the introduction of Colgate Plus, a toothbrush with a diamond-shaped head, in 1985. CP has consistently continued with research and development since the Colgate Plus breakthrough. However, when Aim entered the market in 1987, they focused on comfort, which made Colgate's market share suffer. CP has a unique toothbrush that...

    Colgate-Palmolive, Competition, Marketing 1226  Words | 6  Pages

  • Marketing Mix - Colgate

    create exchanges that satisfy individual and organizational objectives.” In this report, we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman, president of Colgate, 2007), Colgate began in New York City early in the 19th century. Nowadays, it is a truly global company serving hundreds of millions of consumers worldwide. McDaniel, Lamb and Hair...

    Advertising, Brand, Colgate-Palmolive 853  Words | 3  Pages

  • Global Adventures of Colgate Palmolive

    there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these essential facts. Colgate-Palmolive Co. was founded in 1806 by William Colgate, and today the company sells its well-known products in more than 150 countries. Colgate-Palmolive is in a very desirable position, which many other firms can only...

    Colgate-Palmolive, Distribution, East Germany 1915  Words | 6  Pages

  • Colgate Palmolive Case Report

    Colgate-Palmolive (CP), the leading retail toothbrush manufacturer in the United-States is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative Precision. Though the product's introduction promised highly profitable returns, it also presented Colgate with a number of challenges including a significant financial investment, fierce competition, manufacturing limitations, and potential cannibalization...

    Brand, Dental floss, Market segmentation 1325  Words | 4  Pages

  • Case Study: Colgate

    Therefore, Colgate?s core product is a health care product when it sells toothpaste or other products in its new line. The core benefit the product will provide to consumers is total health care. For example, Colgate?s toothpaste is an actual product. It?s name, ingredients, styling, features and packaging and other attributes have all been combined carefully to deliver the core benefit ? a convenient high quality way to clean the teeth and maintain fresh breath. I would classify Colgate aspirin...

    Advertising, Brand, Brand equity 1016  Words | 3  Pages

  • economic analysis on colgate

    EXECUTIVE SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market, demand and supply, the report focus on the company’s main sector, which is a wide range of toothpaste products. By gathering information in a logic structure, the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources...

    Colgate-Palmolive, Cost, Costs 2506  Words | 7  Pages

  • Colgate Max Fresh

    Colgate Max Fresh (CMF), a new toothpaste formula with patented breath-freshening technology, had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton, president of global oral care at Colgate-Palmolive Company (CP), had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans from a global perspective, and he wondered if the benefits of adapting...

    Brand, Colgate-Palmolive, Marketing 1832  Words | 5  Pages

  • Colgate Case Analysis

    marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must analyze the two differing...

    Brand, Brand management, Dental plaque 1503  Words | 5  Pages

  • Colgate Precision Case Analysis

    Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19, 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush, the Colgate Precision, and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry, and with the product’s launch pending there have been several factors...

    Brand, Brand management, Dental plaque 1334  Words | 5  Pages

  • Colgate-Palmolive Company: the Precision Toothbrush

    MGTC05 Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market, but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product, tentatively named Colgate Precision will be...

    Brand management, Factor analysis, Marketing 1371  Words | 5  Pages

  • Advantages

    Advantages of marginal costing (Relative to the absorption costing) Preparation of routine operating statements using absorption costing is considered less informative for the following reasons: 1. Profit per unit is a misleading figure: in the example above the operating margin of Rs2 per unit arises because fixed overhead per unit is based on output of 5,000 units. If another basis were used margin per unit would differ even though fixed overhead was the same amount in total 2. Build-up or ru...

    Cost, Costs, Earnings before interest and taxes 1109  Words | 4  Pages

  • Colgate Palmolive-Precision Toothbrush Case

    COLGATE - PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH I-SYNOPSIS In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products like toothbrushes and toothpastes. In 1991, its sales topped at $6 billion and profits at $2.76 billion and it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. It was also the leader in retail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with...

    Colgate-Palmolive, Competitor analysis, Dentistry 1377  Words | 5  Pages

  • Colgate Case Study

    Colgate-Palmolive Case Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity ...

    Colgate, Colgate-Palmolive, Competitor analysis 1003  Words | 4  Pages

  • Colgate palmolive

    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and perfumes...

    Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 673  Words | 5  Pages

  • Colgate Palmolive

    Colgate Palmolive With a continuous expansion in it's product line, Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including, Colgate Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch, soap and candle business. Colgate produced soaps and...

    Colgate-Palmolive, Colgate-Palmolive brands, Hill's Pet Nutrition 772  Words | 3  Pages

  • Colgate Palmolive-the Precision Toothbrush

    1. What is changing in the toothbrush category? Assess Colgate Palmolive's competitive position. Toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Along the way, they have built the U.S. oral care market into a $2.9 billion industry, changed the brushing habits of millions and turned the lowly toothbrush into a trendy lifestyle accessory. ...

    Colgate-Palmolive, Dental floss, Dentistry 1710  Words | 5  Pages

  • Colgate Max Fresh

    Colgate Max Fresh Throughout history, society has evolved with a numerous set of consumer products that have over a period of time become essentials and have morphed into the daily lives of people without even having them notice it. Personal hygiene is a market that is reflective of this trend as generations have evolved by incorporating new trends and behaviors that the previous generation considered a luxury. Colgate-Palmolive symbolizes the personal hygiene industry in the US, and as an international...

    Colgate-Palmolive, Marketing, New York City 1051  Words | 3  Pages

  • colgate palmolive

    COLGATE PALMOLIVE - THE PRECISION TOOTHBRUSH CASE ANALYSIS QUESTIONS 1. List and briefly discuss the changes occurring in the toothbrush category and Colgate Palmolive’s competitive position. The greatest change happening is the move of the consumers from value segment to the professional segment. Their professional brush market has increased. They are now trying to introduce a new toothbrush to the market which should be in a segment of its own. This toothbrush should get them in the super...

    Colgate, Colgate-Palmolive, Marketing 894  Words | 3  Pages

  • Toothpaste and Colgate

    Rodney Roleda Johann Ong Bren Tajonera COLGATE :P I. Background a. History In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as "Colgate & Company" Arthur Brent, as the leader, started...

    Colgate-Palmolive, New York City, Piscataway Township, New Jersey 922  Words | 5  Pages

  • Comparison between Colgate and Close Up

    CloseUp VS Colgate comparison between :D Colgate Sparkling White Cinnamint toothpaste is one of the newer cinnamon-flavored toothpastes on the market. Colgate knows it must compete with the long-reigning cinnamon toothpaste, Close-Up. How does Colgate Cinnamint compare to Close-Up? I put it to the test and will give you the results right here. First of all, I'm fond of cinnamon (real or artificial) and so I've always been fond of cinnamon flavored toothpaste. I like mint toothpaste too, but...

    Colgate-Palmolive, Consumer, Consumer protection 988  Words | 4  Pages

  • Colgate

    INTERNATIONAL APPLIED MARKETING “FINAL PROJECT INTERNATIONAL COMPANY: COLGATE” TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ TEAM: ALEJANDRO ARRIOLA PRIETO 0110839 SAMUEL ÁVILA ROBLES 0149603 JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133 JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021 HASSAN ALEJANDRO SILVA VARELA 0151929 ALEJANDRO VARGAS TARACENA 0141442 MAY 13, 2012 I. Colgate a. Reasons for choosing the company. Colgate is known as a worldwide company, which promotes the personal and oral...

    Brand, Colgate-Palmolive, Cosmetics 9215  Words | 27  Pages

  • Colgate Max Fresh Case Study

    Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would...

    Advertising, Advertising campaign, Colgate-Palmolive 2075  Words | 6  Pages

  • Colgate Marketing

    Colgate is famous for having a long history of strong relationship with its retail trade partners. This Company delights consumers around there world with a an array of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Based on consumer and shopper insights, the Company works closely with local merchandisers and...

    Advertising, Colgate-Palmolive, Marketing 2042  Words | 6  Pages

  • Individual Case Analysis Colgate vs. P&G

    Marketing Individual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the...

    Consumer protection, Economics terminology, Effect 796  Words | 3  Pages

  • Colgate Questionnaire

    QUESTIONNAIRE ------------------------------------------------- This Questionnaire is held in order to know customer perception toward Colgate toothpaste, please help us by filling out this survey 1) Have you heard about any toothpaste producing company? yes no 2) Have you use of any toothpaste product? yes no 3) Who purchase your toothpaste? myself A family member A subordinate 4) How often do you purchase toothpaste? Every month Every two month others,_____ 5) Do you buy the...

    Brands of toothpaste, Colgate-Palmolive, Demographic profile 277  Words | 3  Pages

  • Consumerism: Consumer Protection and Competitive Advantage

    and please customers, compete successfully and achieve organizational objectives. 2. It is a process through which a company concentrated its resources on optimal opportunities to achieve short term and long term goals and other competitive advantages. IMPORTANCE Strategy answers three central questions about the company (i) where are we now? (ii) where do we want to go? (iii) how will we get there? Strategy tells about the current position of the company, its future plans and the approaches...

    2012, Colgate-Palmolive, Consumer protection 1266  Words | 5  Pages

  • Colgate India

    Market Colgate Palmolive India Ltd. Fast Facts Leading brand in Indian Oral Care segment.  Colgate has been ranked as India‟s most trusted brand for four consecutive years from 2003-2007  Colgate Palmolive India Ltd. Is a 51% subsidiary of Colgate Palmolive U.S.  Listed in two stock exchanges in U.S. and India.  Product Variance Colgate Total 12 • Tagline: „The most advanced toothpaste for your superior oral teeth´ • Target Market: Health conscious common people Colgate Sensitive ...

    Colgate-Palmolive, Dentistry, Halitosis 720  Words | 7  Pages

  • Colgate Case

    partnership of Colgate with Hawley and Hazel, a big company selling a toothpaste “Darkie” in the Asian Market. Colgate bought 50% of the company and not received the management right. Colgate wanted to expand the brand all around the world and discovered difficulty of ethic with the brand name and the logo. We will see on this study various aspect of the intercultural management, as the Ethic, and the various culture is Asia country. I will describe the strategies and the management of Colgate. Ethic...

    Asia, Black people, Brand 2809  Words | 7  Pages

  • Today's Segmentation Strategies of Colgate-Palmolive

    WS1 Case Study Paper Indiana Wesleyan University WS1 Case Study Paper Colgate-Palmolive Company While many companies provide a similar product there aren’t any that share the same perspective when it comes to the sincere appreciation and willingness to provide like that of Colgate-Palmolive. Their mission statement is unique to them and simply states the following: "As a company that strives to be the best truly global consumer product company, we are committed to doing business with integrity...

    Colgate-Palmolive, Piscataway Township, New Jersey, Toothpaste 1207  Words | 4  Pages

  • Colgate Palmolive Toothbrush Case Study

    Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive's new toothbrush, Precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning, branding, communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991, CP held 43% of the world toothpaste...

    Colgate-Palmolive, Competition, Marketing 1314  Words | 4  Pages

  • Colgate Leadership

    Colgate-Palmolive: Leadership Style of Reuben Mark As per the reading of the Colgate-Palmolive: Leadership paper, Reuben Mark thought that "the essence of leadership is the idea of continuous improvement." He was an agent of change, which has propelled the company to become one of the most powerful consumer product giants. His leadership style encouraged the employees to participate in the creation of new products and Mark would ensure that the credit was not his, e.g. he did not hog the limelight...

    Better, Colgate-Palmolive, Leadership 659  Words | 3  Pages

  • Colgate Max Fresh: Roll Out Brand

    DATE: January 9, 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate- Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF...

    Brand, Brand management, Colgate-Palmolive 1119  Words | 4  Pages

  • Colgate

    market sales, consuming an average of 895,379,714 tubes per year. [8] Colgate- Palmolive (stock symbol (CL) is publicly traded on the New York Stock Exchange at $75 Colgate Toothpaste contributes 10% or $1.5 billion to the total value of Colgate-Palmolive. [3] With a penetration of 76.35%, almost 3/4 of the families in the United States have tried Colgate toothpaste at least once. [8] Based upon past and current Colgate toothpaste market share percentages, future market share can be expected...

    Colgate, Colgate-Palmolive, Consumer protection 455  Words | 2  Pages

  • Colgate

     Compare and contrast Colgate vs. Crest In this society we live in today it seems that everywhere we look advertisements’ are everywhere whether it’s on television commercials, bus stops benches, or even on the side of shopping carts. The main objective of any advertisement is to get customers to purchase their companies product. Print advertisement’s is an effective way to appeal to a specific audience. The use of color, text, photography, and diction is what catches people’s attention....

    Advertising, Blue, Color 714  Words | 2  Pages

  • Oral Hygiene and Colgate

    COLGATE WORLD OF CARE Colgate is a manufactures of a wide range of toothpastes, toothbrushes, and mouthwashes. There are many types of Colgate which are Colgate Total, Colgate Cavity Protection, Colgate Simply White, and many others. Colgate is the first international corporation to have obtained the Malaysian Halal Certification for its toothpaste and mouthwash products sold to consumers. Colgate also is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain...

    Dental caries, Mouthwash, Oral hygiene 566  Words | 3  Pages

  • Marketing - Colgate Greece

    * When the brand was introduced in the Greek Market? Colgate – Palmolive (Hellas) was found in 13th February 1962 with import of foreigner capital and as seat the city of Athens. It is fact, however, that from 1950, products as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were imported and distributed in the Greek market by the company “OLYMPIA”, which continued distributing and traffic in products Colgate-Palmolive also afterwards the foundation of Greek company and the...

    Colgate, Colgate-Palmolive, Halitosis 1219  Words | 6  Pages

  • Colgate

    Colgate-Palmolive Company, American diversified company that manufactures and distributes household and commercial cleaning products, dental and other personal-care products, and pet foods in the United States and in more than 200 other countries and territories worldwide. Headquarters are in New York City. Colgate-Palmolive’s history traces back to the early 19th century when William Colgate, a soap and candle maker, began selling his wares in New York City under the name William Colgate & Company...

    Colgate-Palmolive, Irish Spring, New York City 434  Words | 1  Pages

  • Case Study Crest and Colgate

    brushing fun. * Colgate Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. Dental Hygiene Product Types: Colgate Toothpaste * Colgate Total 12 Description:...

    Dental caries, Dental floss, Dental plaque 2004  Words | 7  Pages

  • Brand Essence Colgate

    is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps, detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857, his soon took over. In 1837, Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube. In 1928 Palmolive-Peet bought Colgate and in 1953 the name changed to Colgate-Palmolive...

    Brands of toothpaste, Colgate-Palmolive, Halitosis 1227  Words | 6  Pages

  • Case Analysis Colgate Max Fresh Global Brand Roll Out

     case analysis Case: Colgate Max Fresh: Global Brand Roll-Out Case in a Nut Shell This case presents the devised strategies of Colgate-Palmolive Company to take their new product Colgate Max Fresh, which was very successful in US markets, global especially China & Mexico. This presents a classic case of challenges faced by a company in introducing their successful markets in global markets. In 2004, Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest...

    China, Colgate-Palmolive, Consumer theory 1861  Words | 5  Pages

  • Branding Strategy of Colgate

    and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself. In 1806, William Colgate introduced starch, soap and candle factory...

    Advertising, Brand, Brand management 1568  Words | 5  Pages

  • Darkie toothpaste: Colgate

    discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion. Ethical Issues of Colgate Ethics is the study of morality and standard of conduct. Ethics norms and guideline changes from one country to the...

    Applied ethics, Brand, Business 2409  Words | 7  Pages

  • Colgate Palmolive Financial Analysis

    COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral, Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG), Johnson & Johnson (JNJ)...

    Asset, Balance sheet, Cash conversion cycle 980  Words | 3  Pages

  • Colgate Research Project

    Marketing Mix  From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate- Palmolive India today has one of the widest distribution networks in India - that spans 5.3 million retail outlets across the country, of which the company services 20,00,000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment...

    Colgate-Palmolive, Dental caries, Dentistry 809  Words | 5  Pages

  • Colgate Palmolive Case Study Brazil

    Colgate Palmolive Case Study: Segmentation Strategy March 21, 2011 Segmentation Variables Geographically, Brazil is the largest country in South America and is the world’s fifth largest country in size and population. It is bound by the Atlantic Ocean and bordered by Venezuela, Guyana, Suriname, French Guiana, Columbia, Bolivia, Peru, Argentina, Paraguay, and Uruguay. There is a wide range of weather across the area but it is mostly tropical. There are five major climate subtypes including...

    Brazil, Colgate-Palmolive, Fernando Henrique Cardoso 1313  Words | 5  Pages

  • Rural Marketing Strategy by Colgate

    A Report On Rural Marketing Strategy by Colgate By:- Pulkit Garg (F019) Rohit Ginoria (F022) Sakshi Goyal (F026) Siddharth Pandey (F039) Raina Shah (F050) Shrutkirti Vashisht (F055) INTRODUCTION From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.93 million retail outlets across...

    City, Colgate-Palmolive, Marketing 731  Words | 5  Pages

  • Marketing Strategy-Colgate

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