Marketing and Colgate
Marketing planning
Task 1:
Changes in the marketing perspective over the period of time
In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today, marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true meaning marketing. A market oriented company makes profit through customer satisfaction. Sales increase when the customers are satisfied. In past only the marketers used to think about the customers but now everyone thinks about the customer whether HR department, production department or sales department etc. companies now believe that selling to well-defined and loyal customers is of great importance rather than selling the products to everyone. Now organizations are of the view that true valued customers are more important than the sales. Having a strong marketing means having true and strong sales. With changing time methods of marketing has also changed. Many ways of marketing have evolved like advertising, personal selling, direct marketing etc. and these ways creates a good image of the company. Awareness among the customers is now observed customers in many parts of the world are now being more brand conscious rather than price. This means that for a good brand customers are ready to pay more. This shows that marketing has actually brought a big change in the modern world. Companies being market oriented company also tries to be a future oriented company rather being a past oriented company. Innovative products produced by the company shows that company believe in change and modernization rather than sticking to one and old methods of producing products and selling them by same old methods. Advertising uniquely also shows that how well-managed and unique a
Task 1:
Changes in the marketing perspective over the period of time
In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today, marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true meaning marketing. A market oriented company makes profit through customer satisfaction. Sales increase when the customers are satisfied. In past only the marketers used to think about the customers but now everyone thinks about the customer whether HR department, production department or sales department etc. companies now believe that selling to well-defined and loyal customers is of great importance rather than selling the products to everyone. Now organizations are of the view that true valued customers are more important than the sales. Having a strong marketing means having true and strong sales. With changing time methods of marketing has also changed. Many ways of marketing have evolved like advertising, personal selling, direct marketing etc. and these ways creates a good image of the company. Awareness among the customers is now observed customers in many parts of the world are now being more brand conscious rather than price. This means that for a good brand customers are ready to pay more. This shows that marketing has actually brought a big change in the modern world. Companies being market oriented company also tries to be a future oriented company rather being a past oriented company. Innovative products produced by the company shows that company believe in change and modernization rather than sticking to one and old methods of producing products and selling them by same old methods. Advertising uniquely also shows that how well-managed and unique a