• Coca-Cola
    to limit too much drinking of Coke, and if they truly believe that coke is really irresistible to drink. V. Importance of the Study Our group chose the topic “The Advantages and Disadvantages of Coca-Cola” for our research paper because we want to impart to our future readers the data and facts we...
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  • Pepsi Strategic Management Case Study
    20%. * Corporate Strategy: Market penetration * Advantages: Increasing advertising will let more customers realize that Pepsi provide many kinds of healthy products. * Disadvantages: The customers may react negatively towards healthier option because of the entrenched impression of Pepsi...
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  • pepsi
    introduce the product. - Icon are three colour blue, white and red on cold blue background. - focus on charitable activities worldwide. EVALUATION THE EFFECTIVENESS OF THE USE OF TECHNIQUES IN MARKETING PRODUCTS/ SERVICES IN PEPSICO. (D1) Advantages: - Firstly, Pepsi has stayed in this...
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  • porter five forces
    customers to switch to alternatives. For example, tap water might be considered a substitute for Coke, whereas Pepsi is a competitor's similar product. Increased marketing for drinking tap water might "shrink the pie" for both Coke and Pepsi, whereas increased Pepsi advertising would likely "grow...
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  • Cola Wars Group Case Analysis
    awareness of health concerns of drinking soda as well as other replacements being more appealing to customers, such as flavored water and sports drinks. Coke and Pepsi have been competing for market share and customers are the factor that affects market share. The companies are competing for the...
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  • Coke Zero
    impression after first contact with this new product. Zero has its own advantages and disadvantage. Coca-cola company should strength Zero's advantage and work out a\to improve the disadvantage to make Zero become the best selling soft drink among the similar products....
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  • Starbucks Presentation
    existing Starbucks.......!!! Headline in The Onion, a Satirical Publication STARBUCKS business model 3 Cluster Strategy Disadvantage : the new stores will often canibalize one another’s business and capture about 30 % of the sales of a nearby starbucks Advantage : cut down on delivery and...
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  • Pepsico Analysis
    not listed on the official Pepsi wed site. VI. Comparative Advantage and Environmental Issues International Trade International trade is similar to domestic trade in that it has advantages and disadvantages. Companies use this strategy, taking their business over seas, to increase growth...
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  • Marketing Plan
    • Public Relation Concentration In this segment Concentration in this segment Concentration In this segment Comparative advantages and Disadvantages among other beverage company specially Coca-cola and Pepsi and other mineral water company. Wholesalers • Market...
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  • Case Study
    affinity toward local products. In fact, the idea of protectionism in industries where India had a comparative advantage can be seen as early as the 1920’s.  Due to India’s suspicion of foreign business stemming from past history, both Pepsi and Coca-Cola received alien status upon entry to the Indian...
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  • Health Drinks
    Importance and Effects of Health drinks and Soft drinks in 21st century Introduction: Here we are going to discuss about the relevance and effects of health drinks and soft drinks like coke. We have explained in our study the advantages and disadvantages of these drinks. What are the...
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  • Pepsi Coke Case
    industry leader Parle. Moreover, it bought leading brands: Citra, Limca, Gold Spot, Mazaa and Thums up. Pepsi entered into Indian market by 1986. Concerning advantages, government policies favored the company joint-venture with Volta’s and Punjab Agro. Pepsi was able to gain a foothold in the market...
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  • Hjhjjj
    Alternatives Alt 1: Collaboration with the CSE Reducing Offensiveness Recovery Paradox Advantages - Consumers like NGOs - Image strengthened - Reputation improved - Through the Recovery Paradox higher trust for the brand will be built Disadvantages - CSE might not be willing to collaborate...
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  • Porter Five Forces Analysis
    the propensity of customers to switch to alternatives. For example, tap water might be considered a substitute for Coke, whereas Pepsi is a competitor's similar product. Increased marketing for drinking tap water might "shrink the pie" for both Coke and Pepsi, whereas increased Pepsi advertising...
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  • Business Market
    attractive so that Pepsi gained the special prize of the advertisement Granny. 4) Pepsi also compares with the competitors and fined their disadvantages to update its own quality, flavor and also package promptly in order to satisfy the consumers' need. This is the biggest advantage of Pepsi Company. So...
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  • Innovation
    SWOT analysis is a good way to analyze what Pepsi’s strengths, weaknesses, advantages, disadvantages, and any possible threats are. Another way to analyze Pepsi’s position against Coca-Cola is to evaluate how well the management team is designed. How Pepsi treats people within the company as well as...
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  • Marketing of Pepsi
    must weigh its advantages and disadvantages. 19 Introduction of Pepsi Masala As Michael Porter says, "Strategy is choosing to run a different race because it's the one you have set yourself up to win. “The Return of Michael Porter," Fortune (February 1, 1999):135-137 Over the years, many of...
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  • Disadvantage of Softdrinks
    scare erupted over soft drinks recently amid evidence that they may cause serious cell damage. Research from a... Premium We Need Drinking Water And Not Coke And Pepsi In Rural India water is not there, but because of aggressive marketing the products of the soft drinks major...
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  • Marketing Promoting
    could argue that Pepsi should mimic the other water producers and target women. But to narrow that targeting even more, perhaps it could target the 20-35 aged, active, on-the-go, health-conscious woman. To respond indirectly to the concerns over teenagers drinking too many soft drinks, it...
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  • Coca Cola Business Factors
    . Pepsi’s soft drink brands include Pepsi, Mountain Dew, and their diet alternatives. Pepsi also sells Tropicana orange juice, Gatorade sports drink, SoBe tea, and Aquafina water. The company also owns Frito-Lay, the world's #1 snack maker with offerings such as Lay's, Ruffles, Doritos, and Cheetos...
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