Marketplace Stimulation March 29‚ 2011 Table of Contents Report to Executive Board of Corporate Headquarters 6 Financial and Market Performance for Second Year 7 Brief Business Plan 7 Brand Strategy 7 Pricing Strategy 8 Advertising Strategy 8 Sales Strategy 8 Business Strategy and Performance for Second Year 8 Overall Business Strategy 8 Departures from the Marketing Plan 8 Significant Events that Affected the Company 8 Current Situation in the Market 9 Competing in the Future 9 Lessons
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Leadership & Differentiation strategies A/ My perspective on the issue As far as I’m concerned‚ cost leadership and differentiation are the most popular strategies applied in business battlefield. Each has its own pros & cons‚ aims and sticks firmly to companies’ different long-term goals. And here are my brief comparison tables between them : Cost leadership Differentiation Staples Provide customers with standardized products at the lowest prices Provide customers with products having unique
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* New traffic for budget conscious customers * More sales volume Cons * More needed space to hold product * Less product available because selling product faster * More labor required for replenishment of inventory and store front * More disgruntled employees from sheer volume of customers * High employee turnover from stress Alternative of differentiation Pros * Highlights company strengths and niches * Attract target customers * Higher revenue per transaction
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E-Marketplace Business to Business (B2B) e-marketplaces are the growing trend in the B2B e-commerce business model. Businesses from all industries and countries can gather‚ perform commerce functions‚ share mission- critical information‚ and deploy infrastructure applications that allow those organizations to tie their internal systems to each other. But some companies - the largest ones - don’t have to play in the generic B2B e-marketplaces. Instead‚ they can build their own and literally require
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1. Show that the points (0‚ 0) and on the curve e(x + y) = cos (xy) have a common tangent. (Total 7 marks) 2. The curve C has equation y = . (a) Find the coordinates of the points on C at which = 0. (4) (b) The tangent to C at the point P(1‚ 2) cuts the x-axis at the point T. Determine the coordinates of T. (4) (c) The normal to C at the point P cuts the y-axis at the point N. Find the area of triangle PTN. (7) (Total 15 marks) 3. The function f is defined by f(x) =
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Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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rebate on a brand‚ you can expect that 50 percent of all sales will result in a rebate request. a. True b. False 68. The down side of a rebate program is: a. You may be borrowing sales from the future b. Lost sales c. Low incentive to purchase products d. All of the above 69. It is very important to test and know the price elasticity (sensitivity) of your target
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Marketplace Fairness Act This Marketplace Fairness Act is not about being fair to traditional local stores or about the competitive advantage that virtual stores have over brick-and-mortar retailers but about many States needing revenue to provide social services and other important emergency services that are vital to the city‚ county and states. It is true that online retailer have many advantages over the traditional local stores taxes are not the only disadvantages they have there is
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Question # 1 What do you mean by ‘new product’? List the steps in new product development process and the major consideration managing the process? New Products: New Products are goods or services that differ from its characteristics and new products produced by the firm. Types of Product: • New to world products: These are new inventions and discoveries like laser printers etc. • New category products: These are new for the company but not for the World. • Additions to product lines: These are new
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APPLE DIFFERENTIATION STRATEGY Post Published: 17 January 2011 Author: Nellie Amirah Lim Found in section: MWS Articles We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple‚ it is evident that this attitude permeated the company during its peaks of success. For instance‚ Apple pioneered the PDA market by introducing the Newton in 1993. Later‚ Apple introduced
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