Format EXECUTIVE SUMMARY 1. Brief Description of the Project 2. Brief Profile of the Entrepreneur Section I MARKETING PLAN 1.1 Description of the Product 1.2 Comparison of the Product with Its Competitors 1.3 Location 1.4 Market Area 1.5 Main Customers 1.6 Total Demand 1.7 Market Share 1.8 Selling Price 1.9 Sales Forecast 1.10 Promotional Measures 1.11 Marketing Strategy 1.12 Marketing Budget Section 2 PRODUCTION PLAN 2.1 Production Process 2.2 Fixed Capital 2.3 Life of Fixed Capital 2.4 Maintenance
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Uncertainty: because the product is new‚ demand is uncertain c) Provide high level of service quality Risk associated: high cost: staff‚ training high Implied Demand Uncertainty: customer expectation becomes high over time 2. For Seven-Eleven Japan‚ when trying to micro-match supply and demand using rapid replenishment‚ they can face the following risks: High cost of transportation: this choice require frequent delivery and a large number of trucks visiting a store per day‚ since each
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IBM SAP International Competence Center 7-Eleven finds SAP applications and IBM i provide the greatest convenience “Running SAP ERP 6.0 and SAP NetWeaver BW 7.0 requires a high-performance infrastructure‚ and our business model requires continuous availability. We knew that IBM i and Power Systems could provide the right architecture to support our strategic objectives.” Dennis Lewis Chief Information Officer 7-Eleven Stores Pty Ltd “Features like dynamic logical partitioning and integration
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Starbucks In Taiwan Learn How President Starbucks Localized An International Industry President Starbucks was established in 1998 as a joint venture of Starbucks Coffee International‚ Uni-President and President Chain Store Corporation. In a rapid expansion‚ President Starbucks has opened 233 stores in Taiwan. Continuing the innovative “Starbucks Spirit” from Starbucks founder Howard Schultz‚ President Starbucks in Taiwan also develops its own special products and marketing strategies in line
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Revised Taiwan Scholarship Program Guidelines This revised version was provided by the Ministry of Education on February 1‚ 2011‚ to be executed on January 1‚ 2012. I. In an effort to encourage outstanding international students (excluding students from Mainland China‚ Hong Kong and Macau) to undertake degree studies in Taiwan so as to familiarize themselves with the academic environment in Taiwan and promote communication‚ understanding and friendship between Taiwan and countries around the
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Introduction Geographic & Climate The island of Taiwan is located 120 kilometers off southeastern coast of Mainland China. Its geographical area coverage is bout 13‚823 square miles. It is surrounded by the East China Sea on its north‚ South China Sea to southeast and Philippine Sea to the east. The shape of the island is similar to a sweet potato‚ therefore they sometimes refers themselves as “Children of the Sweet Potato” The terrain of Taiwan consists mostly of rugged mountains. Taroko National
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in determining Souplantation’s success chances in Taiwan? Economic Environment One of the most important environmental factors the company should take into consideration is the local economic environment. The deterioration of Taiwan’s economy in 2002 had been unprecedented due to political turmoil and the stalemate in cross-strait relations with mainland China‚ which damaged confidence in those looking to expand into the region. When Taiwan experienced a serious recession in the years 2001 and
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Taiwan opposition leader James Soong urged the island’s independence-leaning leaders to take advantage of his "bridge-building" trip to mainland China to seek cross-strait peace. "People from both sides of the strait are longing for peace ... Mainland leaders have also showed sincerity in improving cross-strait relations‚" Soong told reporters at the airport upon return from his nine-day visit to China. He added Friday that China had announced a number of concrete steps to boost bilateral ties
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Taiwan is a small island bordering the East China Sea‚ Philippine Sea‚ Taiwan Strait and the South China Sea. With a population of 22‚858‚872 (from July‚ 2007) Taiwan is about the size of Maryland and Delaware combined. Eighty four percent of Taiwan’s people are of Taiwanese and Hakka decent. Fourteen percent of the people are made up of main land Chinese and two percent of the people are aborigine. Taiwan’s government is a multi party democratic regime headed by a popular elected president. Those
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Professor Ken Sproul Kwan Wai Wong Reflection paper Taiwan issue Taiwan issue is a very controversial and sensitive topic in China and Taiwan. It refers to an argument of the issue of Taiwan independence between China and Taiwan’s governments. In China’s point of view‚ Taiwan is definitely a part of China because historically China had been possessed Taiwan for a very long time. However‚ most Taiwanese do not agree with that Taiwan is a part of China‚ and it even has the right to join the
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