SUBMITTED BY: SWATI AGARWAL ROLL NO-01 PGDB-IB STRATEGY CASE STUDY: IBM Q1. Outline the relevant trends in IBM"s external environment which could have prompted its then CEO to consider long term changes in IBM’s business portfolio. Ans.) IBM’s CEO Samuel J. Palmisano‚ was considering a change in long term change in business portfolio in terms that instead of just using in-house resources for merely selling and servicing technology‚ they could help big conglomerates
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IBM Business Consulting Services CRM done right: executive handbook for realizing the value of CRM deeper Reference guide By: Steve LaValle and Brian Scheld Contributors: Adam Klaber‚ Ralph Schuler‚ Rod Bryan‚ Christian Petross‚ Therese McNicholas‚ and Christopher Nickerson Introduction Contents Customer Relationship Management (CRM) has changed dramatically throughout its dynamic transformation from a conceptual framework to a core business function. The imperative to understand
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The Four P’s of the Marketing Mix Shandalia Whitener American Intercontinental University Abstract This paper discusses the marketing mix. The writer explains the four p’s that make up the marketing mix in order to market a product or service. The writer also applies the marketing mix to a new model smartphone provided by Samsung. The marketing mix reveals what is most important in marketing the product in order for the marketer to make successful decisions for marketing the product. Once the
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Statements 17 1. Scope of the Analysis 17 2. Examining Credit Worthiness of IBM 17 2.1.1. Short Term Paying Ability 17 2.1.2. Long Term Solvency 22 3. Examining IBM Stock as a Investment Opportunity 23 Part 3: Conclusion 25 References 27 Appendix 1: Calculations for Financial Analysis 28 Part 1: Qualitative Analysis 1. Company Profile International Business Machines Corporation (IBM)‚ founded in 1911‚ is an American multinational technology and consulting corporation
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1. IBM: A Systematic Financial Analysis. 1.1 Introduction In order to make informed investment decisions‚ potential investors should carefully analyze all available information about the company (or companies) that they are planning to add to their portfolios. One such way is by performing a systematic financial analysis for each of the companies in question (Giroux 2003). The results of this analysis can then be used to determine whether or not the company presents a sound investment
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1. IBM as a product centric organization before its near failure was a bloated organization with 400 000 employees heavily invested in low margin‚ transactional‚ commodity-based businesses. As technology progressed‚ the demand for IBM’s inventions began to diminish. The entire organizational structure was also growing redundant‚ making it more challenging to face off competition from smaller and less diversified competitors. As Louis Gerstner‚ Jr embarked on turning the entire company around‚ there
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White Team 8 Marketing Assignment: IBM Global Mobile Computing Segmentation 1. Segment 8 in particular‚ doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities. 2. Segment 7 has the purchase intent mostly for status. Hence‚ Segment 7 might need brand equity and high-end technology from IBM. T-series and X-series might appeal most to this segment‚ as T-series have the latest technology in size and light design. X-series have powerful
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Marketing Plan Phase IV Xxxxx MKT/421 January 15‚ 2012 Donald “Skip” Gregory Marketing Plan Phase IV (Online Marketing Trends‚ 2011). The Brass Tacks * Price: $24 Billion in annual revenue * Place: 33‚000 local restaurants‚ 119 Worldwide with around 80% independently owned * Promotion: Internet‚ television‚ radio‚ newspaper‚ magazines * Product: Food and beverages McDonald’s mission is‚ “To be our customers’ favorite place and way to eat” (McDonald’s Inc.‚ 2012). Since
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1 The Acquirer: Lenovo 2 2.2 The Target: IBM 2 3. The Acquisition 2 3.1 Development of Acquisition (Time Line) 2 3.2 Facts of Acquisition 2 3.3 Expected Problems from Acquisition 2 3.4 Underlying motivations/expectations for Lenovo’s Management 2 3.5 Underlying motivations/ expectations for IBM’s Management 2 4. Were Lenovo’s expectations met? 2 4.1 To become an international company with access to the global PC market 2 4.2 Aim to leverage IBM brand to gain marketplace traction 2 4.3
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1.0 Introduction International Business Machines‚ abbreviated IBM and nicknamed "Big Blue" (for its official corporate color) was incorporated in the State of New York on June 16‚ 1911‚ is a multinational computer technology and IT consulting corporation headquartered in Armonk‚ New York‚ United States. Now‚ the chairman and CEO of IBM Company is Samuel J Palmisano. IBM manufactures and sells computer hardware and software‚ and offers infrastructure services‚ hosting services‚ and consulting services
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