Research Article Soft Drink Consumption Patterns Among Western Australians Sarah French‚ MPH1; Michael Rosenberg‚ PhD2; Lisa Wood‚ PhD3; Clover Maitland‚ PGradDip4; Trevor Shilton‚ MHP5; Iain S. Pratt‚ PGradDip6; Peter Buzzacott‚ PhD4 ABSTRACT Objective: To examine soft drink consumption across age‚ gender‚ socioeconomic‚ and body weight status groups within an adolescent and adult population. Design: Cross-sectional telephone survey. Participants: Western Australian residents (n ¼ 1‚015) aged 16–65
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Demand and Elasticity Linear demand curve: Q = a – bP Elasticity: E d = (ΔQ/ΔP)/(P/Q) = -b(P/Q) E d = -1 in the middle of demand curve (up is more elastic) Total revenue and Elasticity: Elastic: Ed < -1 ↑P→↓R (↑P by 15%→↓Q by 20%) Inelastic: 0 > Ed > -1 ↑P→↑R (↑P by 15%→↓Q by 3%) Unit elastic: Ed = -1 R remains the same (↑P by 15%→↓Q by 15%) MR: positive expansion effect (P(Q) – sell of additional units) + price reduction effect (reduces revenues because of lower price (ΔP/ΔQ)/Q)
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Price elasticity of demand (PED) is defined as the responsiveness of the quantity demanded of a good or service to a change in its price. Price Elasticity of Demand Percentage Change in Quantity Demand for product A Percentage Change in Price for Product A So‚ Percentage Change in Quantity Demand for Product A = PED X Percentage Change in Price for Product A Given‚ PED of Books= 2‚ Percentage Change in Price for Books = 10% So‚ Percentage Change in Demand for Books = 2 X 10% = 20%
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CaseNet® The Soft Drink Industry in 1996: A Case Study for External Environment Analysis Raman Muralidharan Indiana University-South Bend he average U.S. consumer drinks more soft drinks per capita (2.3 eight ounce servings a day) than any other beverage‚ including milk. Table 1 shows the per capita consumption of various beverages in the U.S. for 1991-1995. In terms of 1995 retail sales‚ soft drinks in the U.S. are a $52 billion dollar industry (Standard & Poor’s Corp.‚ 96:11). The U.S. market
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One definition of elasticity is what happens to consumer demand for a good when prices increase. As the price of a good rises‚ consumers will usually demand a lower quantity of that good‚ perhaps by consuming less‚ substituting other goods‚ and so on and the demand of complementary product will also be less. The greater the extent to which demand falls as price rises‚ the greater the price elasticity of demand. Conversely‚ as the price of a good falls‚ consumers will usually demand a greater quantity
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(Hint: What happens to price if there is a bumper crop? What is the price elasticity of demand for wheat? Is it inelastic or elastic? What happens to total revenue if there is an increase in supply?) If a product like corn or wheat has a bumper crop season‚ the selling price for the good would fall. This is because a bumper crop season indicates that the product had a bountiful crop growth and harvest; therefore‚ supply for the product would be excess. This means that the price for the product would
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application of Price elasticity and Income elasticity of demand. Practical application of price elasticity of demand is as follows: • Production planning - It helps the producer to decide about the volume of production. If the demand for his products is inelastic‚ specific quantities can be produced while he has to produce different quantities if the demand is elastic. • Helps in fixing the prices of different goods - It helps a producer to fix his price of his product. If the demand of his product
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Our soft drinks business Adding value to the economies and societies in which we operate December 2007 Our business SABMiller is one of the world’s largest brewers‚ with brewing interests and distribution agreements in over 60 countries across six continents. Our brands include premium international beers such as Pilsner Urquell‚ Peroni Nastro Azzurro and Miller Genuine Draft‚ as well as an exceptional range of market-leading local brands such as Aguila‚ Miller Lite‚ Snow and Tyskie. Six of
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India • Appy Fizz • Banta (lemon-flavored soft drink) • Bovonto (grape soda produced by Kali Mark) • Campa Cola (popular Indian soda introduced in 1977) • Cloud 9 (energy drink) • Coca-cola • Frooti (mango-flavored drink from Parle Agro) • Gold Spot • Guptas (8 flavoreds soft drinks introduced in 1947) • h2o (powered carbonated soda) • Limca (lemon-lime soda) • LMN (lemon drink produced by Parle Agro) • Mangola Slice • Maaza (mango drink from Coca-Cola) • Mohammad Cola • Mountain
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State the factors affecting the price elasticity of demand? The type of product will affect the price elasticity of demand i.e. a necessity such as petrol will have a inelastic demand as it is a must have for consumers so a change in price will cause only a minor change in price whereas if a product is not a necessity for consumers it will have an elastic demand meaning a small change in price could lead to a greater change in quantity demanded The proportion of the consumers income spent on a product
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