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    ..........page 3-4 2.1) significance of culture.........page 4-6 3) Socio cultural components......page 6 3.1) Aesthetics................................page 6-7 3.2) Attitude and beliefs................page 7 3.3) Religion.................................. page 7-8 3.4) Material Culture.....................page 8 3.5) Cultural aspects of technology...page 8-9 3.6) Language....................................9 4) Hofstede’s cultural value dimensions.

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    INTERNATIONAL BUSINESS AND THE FACTORS AFFECTING ITS GROWTH International business and the global economy play a prominent role in the society. Both have assisted in improving the communication between various countries‚ both the poor and rich economies of the world. _International business _consists of business transactions‚ which involves various countries‚ whereby they exchange different goods or services through the process of buying and selling. (Hill‚ 2006). International business also

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    Cork Institute of Technology Bachelor of Business (Honours) in Information Systems – Award (NFQ – Level 8) Autumn 2007 International Business (Time: 3 Hours) Instructions Answer: Section A: Answer all question one on case study Section B: Answer three (3) from five (5) questions. % of marks allocated for this exam: 70 Examiners: Ms. C. O’Reilly Mr. L. Elwood Do not write‚ draw or underline in red. Section A: Case Study A Boom in Bangalore What is the fastest growing industry

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    restaurant chain (Subway) industry in the view of the international business. This document will facilitate the foreign business to find more information about Hong Kong PEST. In this document also analyze modes business entry which appropriate for the Hong Kong market. IntroductionTo study any business project in any country or in different statement to study business sector globally‚ it has its conditions and Circumstances whatever the kinds of business are. In this paper‚ will have a presentation about

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    Abstract The business world as we know it today has changed from the business world that existed when our parents were growing up. Many business leaders and companies are beginning to expand their business internationally or globally. The advances in technology‚ and with the use of internet‚ television shows and politics we see the mention of globalization everywhere. What in fact is globalization‚ and how has it affected the business world today? When it comes to doing business internationally

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    Hill: International Business: Competing in the Global Marketplace‚ Sixth Edition V. The Strategy and Structure of International Business 14. Entry Strategy and Strategic Alliances © The McGraw−Hill Companies‚ 2007 229 14 Entry Strategy and Strategic Alliances Introduction Basic Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries

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    Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. Cultural • Language. Will language be a barrier to communication for you? Does your host nation speak your national language? What is the meaning of your brand name in your host country’s language? • Customs: what customs do you have to be aware of within the country? This is important. You need to make sure you do not offend while communicating

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    entrepreneurs. For these growth-minded business owners‚ the rest of the world is their oyster. Seeking international growth by going global as an importer-exporter offers opportunity aplenty. Some of the specific advantages presented by successfully growing globally include: You can extend the sales life of existing products and services by finding new markets to sell them in. You can reduce your dependence on the markets you have developed in the United States. If your business is plagued by destabilizing

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    International Business 1. Q: List elements of the national business environment that influence the standardization-versus-adaptation decision. Standardized is just one of a number of strategies with which firms successfully enter the international marketplace today. Standardization may not always be the most appropriate strategy‚ even. Smaller companies may also be better off adapting to local cultures and exploiting their international image to gain market share locally. Consumers in different

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    School of Management MGMT3101 International Business Strategy Session 2‚ 2012 Case Study Assignment The Formation and Evolution of Sony Ericsson Joint Venture 5 October 2012 Contents Synopsis 3 1. Introduction 4 1.1. The Sony Ericsson Joint Venture 1.2. Motivations for Joint Venture 1.2.1. Technology Exchange 1.2.2. Risk Reductions 1.2.3. International Expansions 1.2.4. Financial Goals 2. Strategic Alliances 7 2.1. Alternative Strategies 2

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