• Ikea
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  • Overview of IKEA
    OVERVIEW OF IKEA I. HISTORY Ingvar Kamprad: The founder of IKEA, Ingvar Kamprad, began his business career as a young boy selling matches purchased in bulk individually for a profit to his neighbors near Agunnaryd.  As his business grew, he expanded to selling fish, seeds, Christmas...
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  • Ikea Case
    CHAPTER 1: GENERAL INTRODUCTION 1.1 BACKGROUND OF THE STUDY In today’s dynamic business world in order to maintain the market position, profitability and keep up with competition, companies often chose to undertake a project of expanding to new markets (Johnson & Vahlne, 2009; Lam & White, 2009;
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  • Ikea Internalization
    Stakeholder management in a multicultural environment. A case-study of a global retailer entering the Russian Market. Authors: Dinara Izmaylova Federica Zuccon Supervisor: Nils Wålhin Student Umeå School of Business Autumn semester 2010 Master thesis, one-year, 15 hp DEDICATION "
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