OVERVIEW OF IKEA
Ingvar Kamprad: The founder of IKEA, Ingvar Kamprad, began his business career as a young boy selling matches purchased in bulk individually for a profit to his neighbors near Agunnaryd. As his business grew, he expanded to selling fish, seeds, Christmas...
CHAPTER 1: GENERAL INTRODUCTION
1.1 BACKGROUND OF THE STUDY
In today’s dynamic business world in order to maintain the market position, profitability and keep up with competition, companies often chose to undertake a project of expanding to new markets (Johnson & Vahlne, 2009; Lam & White, 2009;
Stakeholder management in a multicultural environment.
A case-study of a global retailer entering the Russian Market.
Dinara Izmaylova Federica Zuccon
Supervisor: Nils Wålhin
Student Umeå School of Business Autumn semester 2010 Master thesis, one-year, 15 hp